How MUST’IT maximized full-funnel marketing performance
Brazilian apparel retailer, Pau a Pique, has been in business for more than 25 years. Based in Águas de São Pedro, state of São Paulo, it is proud to source all of its raw materials within Brazil, which it then turns into the highest quality clothing. Pau a Pique’s seven physical stores, ecommerce site, and wholesale business has succeeded for a quarter century as a result of this excellent quality.
For Gustavo Hubner Rabello, Director of Pau a Pique, the company’s success is also a result of its laser focus on customer service. Whether it’s answering questions by phone, email or Whatsapp, or ensuring quick delivery, Pau a Pique strives to build customer confidence at every touchpoint.
“Trust is not bought, it is acquired, and it is not overnight. It is simple and manageable, but few companies do it in practice.”
–Gustavo Hubner Rabello, Director of Pau a Pique
Part of creating a strong customer relationship includes working with partners that share your vision. That’s why Pau a Pique has been working with Criteo since 2019. Criteo’s acquisition and conversion solutions ensure a positive customer experience, with highly personalized ads served when and where customers are looking for their products.
Pau a Pique launched conversion campaigns to bring visitors back to the site to complete a purchase and to re-engage previous customers. It also used the Similar Audience option to impact new prospects that match characteristics of their current best customers. For both, Criteo’s leading AI and massive shopper data set helped Pau a Pique identify shoppers in high intent moments and engage them with just the right ad creative and products to bring them to their site.
The retailer also took advantage of Criteo’s traffic generation solution to increase the number of new visitors to the site.
On the performance they’re seeing, Rabello said, “We are seeing a very positive evolution in conversions and number of entrants to the site, it has been worked out month by month and the results are satisfactory.”
When asked about his plans for Criteo in the future, Rabello is looking forward to continuing to grow together. “Our idea is to increase the investment budget month by month according to the results obtained. And we will continue with Criteo in our day to day, always with the objective of increasing traffic and conversion into sales.”
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