Petenkoiratarvike FI reaches acquisition goals with behavior-based audiences

Petenkoiratarvike Fl is one of Finland’s first pet retailer webstores, providing consumers with a wide range of products for the pets in their lives – including food, toys, grooming tools, and apparel & accessories. Founded in 2004, the company’s growth boomed from a small yet passionate webstore to a retail powerhouse. Petenkoiratarvike Fl is operated by pet experts who are as enthusiastic about pets as they are about customer-driven service. Across the entire shopping journey, the company’s employees are committed to meeting customer needs with agility and sophistication.

In recent years, more time spent in nature and at home during the pandemic inspired a significant increase in pet ownership. The pet retail industry boomed with new opportunities for companies to meet the growing needs of more pet-loving consumers. As such, Petenkoiratarvike Fl wanted to launch new campaigns that would help customers become equipped with the products they need during their new lives as pet owners. By launching the new campaign activity, Petenkoiratarvike Fl wanted to ultimately retain and acquire more customers.

Harnessing audience personas for retargeting and traffic generation

Petenkoiratarvike Fl called in Criteo to help launch a retargeting campaign that would re-engage shoppers throughout their path to purchase back to the Petenkoiratarvike site and drive conversions. In addition to the retargeting campaign, Criteo helped Petenkoiratarvike Fl launch two web traffic generation campaigns to bring new audiences to the company’s website. Using unique shopping intent data and AI technology, the campaign reached new prospective customers who were already actively considering pet products.

To strengthen the customer retention and acquisition efforts, Criteo leveraged a behavioral audience to target shoppers who showed a strong interest in pets, beyond just a short window of their recent purchases. Criteo’s machine learning builds the audience based on observed shopping intent behaviors that indicate a long-term, lasting interest. By targeting the “Pet Lovers” audience segment, Petenkoiratarvike Fl engaged customers with the highest propensity to visit their site and make a purchase based on their historical interests, shopping journeys, and purchasing behaviors.

As a direct result of working with Criteo, the new campaigns brought 5,000+ visitors to Petenkoiratarvike Fl’s site.

“The partnership has been working very well. The campaign is very agile and we’re seeing good results by tapping into new ways to reach customers. We’re really happy to see that Criteo keeps evolving – offering new audience strategies and creative so that when the competition gets tighter, this is one of our ways to be more visible online,” shared Nea Hanén, Marketing Manager at Petenkoiratarvike FI.

In the future, Petenkoiratarvike Fl is preparing to continue the success of their partnership by working with Criteo again to develop new video advertising strategies.