Shipt is a membership-based grocery marketplace, enabling delivery of fresh foods and household essentials. It is the fastest growing on-demand grocery delivery service in the US and was acquired by Target in 2017.
Grocery delivery has become extremely competitive as a result of Amazon’s acquisition of Whole Foods in 2017. To get ahead of the new businesses entering the marketplace and to capitalize on increased search volume, Shipt was looking to aggressively increase its membership growth.
Shipt partnered with Criteo to help the company complete its full funnel strategy. With Criteo’s dynamic retargeting solution, Shipt targeted people at the bottom of the funnel, re-engaging users after they visited the Shipt website by delivering ads at the right place and time and pushing them to convert with special offers. By layering on Criteo’s customer reengagement solution, Shipt was also able to upload its CRM data to ensure that offers were only pushed to non-existing members.
Criteo’s publisher network and the unrivaled amount of direct relationships, on top of the ability to purchase in all of the major exchanges, allowed Shipt to find potential customers across multiple devices. Shipt was also able to ensure on-brand creative while maintaining performance, thanks to Criteo’s Creative Services team, which specializes in understanding brand guidelines and testing to deliver maximum results.
The dynamic retargeting campaign performed so well at the bottom of the funnel that Shipt is exploring Criteo’s solutions for the top of the funnel, including Criteo’s customer acquisition solution for finding new customers.
“In the past two years we have tripled our membership base at half the cost, while scaling very quickly. We have also become a lot more efficient and Criteo is a huge part of that. Criteo’s technology and engine is best in class by far. It helps with the optimization and performance of our spend which is invaluable to a growing company like ours.”
–Jerome Manuel, Director of Growth & Performance Marketing
Reduction in target cost per acquisition
Increase in membership
Increase in number of markets they service