Strider increases success with Criteo Sponsored Products

Challenge

Strider Bikes was relatively new to commerce marketing and wanted to grow share of voice and sell units to parents of toddlers. They needed to reach shoppers new to the category, those who might not be aware of the brand, and increase consideration so that potential buyers understood product differentiation. This had to be accomplished with strong ROI. They were also hoping that a paid presence – by increasing sales volume – would have the ancillary effect of increasing organic rank for queries like “balance bikes.”