Strider Bikes was relatively new to commerce marketing and wanted to grow share of voice and sell units to parents of toddlers. They needed to reach shoppers new to the category, those who might not be aware of the brand, and increase consideration so that potential buyers understood product differentiation. This had to be accomplished with strong ROI. They were also hoping that a paid presence – by increasing sales volume – would have the ancillary effect of increasing organic rank for queries like “balance bikes.”


Criteo Brand Solutions worked with them on a Sponsored Products campaign running from October 2016 through to the end of 2017. The network included key retailers for them such as Toys R Us, Kohl’s and Target. Placements included endemic categories (toddler bikes, ride-ons) as well as cross categories (bike accessories, bike safety) for add on sales. One of the most effective placements were on product detail pages of other products that qualified site visitors as having high intent.


With Criteo Sponsored Products, Strider achieved:

  • 350–800% ROAS (Return on Ad Spend) per SKU
  • +25%–80% share of shelf, impressions and clicks



ROAS (Return on Ad Spend) per SKU


Share of Shelf, Impressions and Clicks