On Thursday 26th of August 2021, Forrester analyst Collin Colburn released the new Forrester Wave™ Sell-Side Retail Media Solutions, Q3 2021 report. (Paywall, Link).
The report identifies the eight most significant sell-side retail media solution providers based on Forrester’s 25-criterion evaluation which are represented via a current offering (vertical) and strategy (horizontal) axis, as well as market presence, represented by the size of the markers on the Wave.
Criteo is evaluated by Forrester as a Strong Performer scoring the highest of all the vendors on Current Offering and Market Presence, while having the fourth highest Strategy score.
Forrester recommends Criteo for “North American or European retailers that want to quickly attract onsite ad dollars from suppliers and have bold ideas for attracting nonendemic advertisers over the next few years.”
Forrester subscribers can read the report here: The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 ; August 26th, 2021. (Paywall).