In-Store Sales are Climbing as Vaccines Roll Out

Our data shows a re-emergence of in-store sales. Find out which product categories are growing and by how much.

The days are warming and the leaves are unfurling. As spring begins to creep across the northern hemisphere and COVID-19 vaccine distribution picks up steam, our shopping behaviors are shifting.

We took a look at in-store sales for the US and Europe (excluding France) from December 27, 2020 through March 21, 2021 and discovered that several product categories were seeing a re-emergence in physical store sales.

Categories with the most growth in the US include:

  • Apparel and Accessories
  • Baby and Toddler
  • Hardware
  • Health and Beauty
  • Luggage and Bags
  • Office Supplies
  • Toys and Games
  • Vehicles and Parts.

In Europe, despite additional lockdowns, these categories are showing promising in-store sales trends:

  • Baby and Toddler
  • Office Supplies

Let’s take a look in more detail at a few of them.

Apparel and Accessories In-Store Sales

In the US, indexed in-store sales of apparel and accessories climbed significantly throughout March to its highest point of the year to date.

Apparel and accessories in-store sales

Baby and Toddler In-Store Sales

From March 7 to March 21, in-store sales of baby and toddler products in the US skyrocketed 85 points. Europe had also been experiencing steady growth in in-store sales of this category, but this has since been dampened by additional lockdowns.

Baby and toddler in-store sales Baby and toddler in-store sales europe

Hardware In-Store Sales

Hardware in-store sales steadily climbed throughout March in the US as homeowners plan and prepare for outdoor projects.

Hardware in-store sales

Office Supplies In-Store Sales

In-store sales of office supplies grew significantly between March 7 and March 14 in the US and also increased 50 points in Europe in late February.

Hardware in-store sales Hardware in-store sales europe

Vehicle and Parts In-Store Sales

Our recent Travel Data Pack showed that many Americans are opting to travel by car for their next trip, and it’s showing in the increase in in-store sales of vehicles and parts. Near the end of March, in-store sales for this category were up more than 100 points vs. the end of December 2020.

Vehicles and parts in-store sales

Interested in increasing in-store visits and sales? Learn about our Omnichannel solution.

Ann Pyle

Ann revels in finding the simplest and clearest way to convey a thought. Her favorite word is 'moxie', which she tries to embody whenever possible. She's been developing content strategies and writing for the tech and B2B space for more than a decade. This, along with her SEO and advertising agency ...

Senior Manager Global Content

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