The days are warming and the leaves are unfurling. As spring begins to creep across the northern hemisphere and COVID-19 vaccine distribution picks up steam, our shopping behaviors are shifting.
We took a look at in-store sales for the US and Europe (excluding France) from December 27, 2020 through March 21, 2021 and discovered that several product categories were seeing a re-emergence in physical store sales.
Categories with the most growth in the US include:
- Apparel and Accessories
- Baby and Toddler
- Hardware
- Health and Beauty
- Luggage and Bags
- Office Supplies
- Toys and Games
- Vehicles and Parts.
In Europe, despite additional lockdowns, these categories are showing promising in-store sales trends:
- Baby and Toddler
- Office Supplies
Let’s take a look in more detail at a few of them.
Apparel and Accessories In-Store Sales
In the US, indexed in-store sales of apparel and accessories climbed significantly throughout March to its highest point of the year to date.
Baby and Toddler In-Store Sales
From March 7 to March 21, in-store sales of baby and toddler products in the US skyrocketed 85 points. Europe had also been experiencing steady growth in in-store sales of this category, but this has since been dampened by additional lockdowns.
Hardware In-Store Sales
Hardware in-store sales steadily climbed throughout March in the US as homeowners plan and prepare for outdoor projects.
Office Supplies In-Store Sales
In-store sales of office supplies grew significantly between March 7 and March 14 in the US and also increased 50 points in Europe in late February.
Vehicle and Parts In-Store Sales
Our recent Travel Data Pack showed that many Americans are opting to travel by car for their next trip, and it’s showing in the increase in in-store sales of vehicles and parts. Near the end of March, in-store sales for this category were up more than 100 points vs. the end of December 2020.
Interested in increasing in-store visits and sales? Learn about our Omnichannel solution.
