The days are warming and the leaves are unfurling. As spring begins to creep across the northern hemisphere and COVID-19 vaccine distribution picks up steam, our shopping behaviors are shifting.

We took a look at in-store sales for the US and Europe (excluding France) from December 27, 2020 through March 21, 2021 and discovered that several product categories were seeing a re-emergence in physical store sales.

Categories with the most growth in the US include:

  • Apparel and Accessories
  • Baby and Toddler
  • Hardware
  • Health and Beauty
  • Luggage and Bags
  • Office Supplies
  • Toys and Games
  • Vehicles and Parts.

In Europe, despite additional lockdowns, these categories are showing promising in-store sales trends:

  • Baby and Toddler
  • Office Supplies

Let’s take a look in more detail at a few of them.

Apparel and Accessories In-Store Sales

In the US, indexed in-store sales of apparel and accessories climbed significantly throughout March to its highest point of the year to date.

Apparel and accessories in-store sales

Baby and Toddler In-Store Sales

From March 7 to March 21, in-store sales of baby and toddler products in the US skyrocketed 85 points. Europe had also been experiencing steady growth in in-store sales of this category, but this has since been dampened by additional lockdowns.

Baby and toddler in-store sales Baby and toddler in-store sales europe

Hardware In-Store Sales

Hardware in-store sales steadily climbed throughout March in the US as homeowners plan and prepare for outdoor projects.

Hardware in-store sales

Office Supplies In-Store Sales

In-store sales of office supplies grew significantly between March 7 and March 14 in the US and also increased 50 points in Europe in late February.

Hardware in-store sales Hardware in-store sales europe

Vehicle and Parts In-Store Sales

Our recent Travel Data Pack showed that many Americans are opting to travel by car for their next trip, and it’s showing in the increase in in-store sales of vehicles and parts. Near the end of March, in-store sales for this category were up more than 100 points vs. the end of December 2020.

Vehicles and parts in-store sales

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