Our recent US app survey showed that during the coronavirus outbreak, one-third of US respondents downloaded a gaming app, streaming video app, or retail shopping app in the last 15-30 days. And more than one-third of those that downloaded a new app say they’re likely to make an in-app purchase.[1]

But that’s only if your app survives the first day. Other Criteo research shows that almost half will abandon an app after one day[2], and 30% will only have one app session[3].

So how do you increase app retention, and ultimately, increase in-app conversions and loyalty? Find out in our infographic below:

How to Increase App Retention Infographic

Download your copy of the infographic here.

For more app marketing insights, check out our App Marketing Master Class webinar on demand.

App Marketing Master Class 2020 Webinar

[1] Source: Criteo Global App Survey, US, April 2020 n=976

[2] Source: Criteo data of 15 highly active countries from December 5, 2019-January 8, 2020, n=1,091

[3] Source: Criteo data of 15 highly active countries from November 25, 2019-December 29, 2019, n=865

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