How to Increase Retention for Every Type of App

Turn new users into active customers with these app retention tips for both commerce apps and loyalty apps.
Updated on November 4, 2020

Our recent US app survey showed that during the coronavirus outbreak, one-third of US respondents downloaded a gaming app, streaming video app, or retail shopping app in the last 15-30 days. And more than one-third of those that downloaded a new app say they’re likely to make an in-app purchase.1

But that’s only if your app survives the first day. Other Criteo research shows that almost half will abandon an app after one day,2 and 30% will only have one app session.3

So how do you increase app retention, and ultimately, increase in-app conversions and loyalty? Find out in our infographic below:

How to Increase App Retention Infographic

Download your copy of the infographic here.

For more app marketing insights, check out our App Marketing Master Class webinar on demand.

App Marketing Master Class 2020 Webinar

1Source: Criteo Global App Survey, US, April 2020 n=976

2Source: Criteo data of 15 highly active countries from December 5, 2019-January 8, 2020, n=1,091

3Source: Criteo data of 15 highly active countries from November 25, 2019-December 29, 2019, n=865

Ann Pyle

Ann revels in finding the simplest and clearest way to convey a thought. Her favorite word is 'moxie', which she tries to embody whenever possible. She's been developing content strategies and writing for the tech and B2B space for more than a decade. This, along with her SEO and advertising agency ...

Senior Manager Global Content

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