Our recent US app survey showed that during the coronavirus outbreak, one-third of US respondents downloaded a gaming app, streaming video app, or retail shopping app in the last 15-30 days. And more than one-third of those that downloaded a new app say they’re likely to make an in-app purchase.1
But that’s only if your app survives the first day. Other Criteo research shows that almost half will abandon an app after one day,2 and 30% will only have one app session.3
So how do you increase app retention, and ultimately, increase in-app conversions and loyalty? Find out in our infographic below:
Download your copy of the infographic here.
For more app marketing insights, check out our App Marketing Master Class webinar on demand.
1Source: Criteo Global App Survey, US, April 2020 n=976
2Source: Criteo data of 15 highly active countries from December 5, 2019-January 8, 2020, n=1,091
3Source: Criteo data of 15 highly active countries from November 25, 2019-December 29, 2019, n=865
