[Podcast] On Coffee and Beauty: Why Sézane Wins Across Channels 

In this week’s episode, we dropped by the NYC location of Sézane, the first French apparel brand to start out exclusively online.
Updated on February 16, 2023

In this week’s episode, we’re talking with fashion label Sézane. Founded in 2013, it was the first French apparel brand to start out exclusively online.

Sezane store
Image from Sézane’s website

Later, as the ecommerce company grew, Sézane expanded into offline outposts, opening several brick-and-mortar stores (in Paris, New York and London), to keep up with demand.

Sezane store

We stopped by the New York location in Nolita, a chic neighborhood in downtown Manhattan. Kerri-Lee Miller, the Assistant Manager, chatted with us about how the store is helping provide the much-wished-for connection between digital and in-real-life Sézane experiences.

Sezane store

Paralleling the brand’s gorgeous Instagram feed, the store goes above and beyond to be photo-worthy, with eye-catching displays at every turn.

Sézane store
Sézane’s Instagram feed
Sézane store
Sézane NYC store display

The French cafe vibe is complete with complimentary coffee, pastries, and books that make you want to sit down, take a breath, and stay a while.

Sezane store

Sezane store

Sézane has certainly benefited from the power of social media, and word of mouth is still a powerful discovery mechanism. After all, especially when it comes to apparel to beauty products, nothing beats a personal recommendation.

Sezane store

In stores and online, Sézane lives up to its promise of “a different kind of fashion”, offering unparalleled service and quality across every touchpoint. Its products are supported strong company values — a belief in creating beautiful pieces in environmentally friendly ways, taking care of others, and giving back to the community — all characterized by social responsibility.

With today’s discerning consumers in mind, the luxe fashion brand is on track to keep its loyal clientele coming back for a lifetime.

Listen to the full episode below. For more of AdTalk: On the Street, check out this podcast from our visit to the Glossier Showroom.

Michelle Pruett

As Global Head of Content at Criteo, Michelle leads a high-performing, multi-disciplinary team of marketers packaging insights, copy, design, and video into integrated campaigns. Her own writing has been featured in Entrepreneur, Business Insider, AdWeek, eMarketer, and more. Before joining the ...

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