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In The News

Michaels Crafts a Retail Media Network

Adweek covered our recent partnership with Michaels, noting how Criteo’s retail media platform will help the retailer scale their program with sponsored products, display ads and off-site advertising capabilities.

In The News

Michaels Is Becoming the Latest Retailer to Roll Out an Ad Business – Execs Break Down How It’ll Work

Criteo powers ad businesses for 160 retailers, and helped launch programs for Best Buy and Michaels this year.

In The News

Marketplaces Face Growing Competition as 4 in 5 Shoppers Report ‘Improved Ease’ of Shopping Elsewhere

As many as 46% of UK shoppers now start a product search on the retailer or brand site they know they can buy it from, rather than a marketplace. This compares to just 25% who start a search via online marketplaces.

In The News

Michaels Is Becoming the Latest Retailer to Roll Out an Ad Business — Execs Break Down How It’ll Work

Business Insider interviewed EMD, Global Retail Media, Sherry Smith, on our retail media partnership with Michaels. The article highlights that Michaels is the next major retailer to enter the space, emphasizing the retailer’s digital transformation and how the partnership will benefit advertisers.

In The News

Criteo Makes Its Super Bowl Debut (Really)

AdExchanger interviewed Criteo CMO Brendan McCarthy about our Super Bowl ad campaign, highlighting our deliberate investment in the biggest day in advertising to reach a new and broader audience.

In The News

A Woman Meets Her Future Selves in Criteo’s Regional Super Bowl Ad

AdAge covered Criteo’s Super Bowl spot with a highlight on full creative credits. The article also quotes Criteo CMO Brendan McCarthy regarding the campaign strategy.

In The News

Engagement Without Measurement Is Like a One-Sided Coin

AdExchanger published a byline from Joshua Koran, EVP, Data and Privacy, discussing the importance of measuring campaign effectiveness and driving ROAS first before the industry focuses on driving engagement in a cookie-less world.

In The News

Why Criteo Is Purchasing the Best-Kept Secret in Digital Media for $380 Million

Digiday covered our recent acquisition, highlighting how IPONWEB’s ad stack will give Criteo a full suite of ad tech capabilities to curate deals in a manner that is less reliant on the soon-to-be-extinct third-party cookie.

In The News

Criteo’s CEO Megan Clarken on Why the IPONWEB Deal Is All About First-Party Data

CEO Megan Clarken and Chief Product Officer Todd Parsons spoke with AdExchanger regarding our acquisition of IPONWEB. The piece highlights the acquisition’s impact on third-party cookies and how it fits into Criteo’s overlal company vision.

In The News

Retail Sales Were Spread Throughout November, Analysis Says

MediaPost relayed Criteo’s recent Black Friday to Cyber Monday shopping data, which found both in-person and online shopping increased in 2021 compared to years past.