Criteo has been in retail media since 2016, when it acquired performance marketing tech company HookLogic, which had an ad exchange that connected ecommerce sites with consumer brands. Criteo now boasts more than $800 billion in commerce transactions, which the spokesperson noted is triple Amazon’s 2018 ad revenue.
Walmart is formally rolling out a self-serve platform and API that allows advertisers to buy search ads through third-party ad tech companies. Criteo is mentioned as the ad tech firm that currently handles ad sales for Walmart's display units.
Forbes features a contributed piece from Jess Breslav, Executive Managing Director, Americas at Criteo, on the ways small retailers can capitalize on their offerings this holiday season, highlighting harnessing customer experience, vocalizing brand values, and embracing individuality.
Criteo’s Toys ‘R’ Us shopper survey is included in a piece on how Toys 'R' Us opens 2 'highly experiential' small-format stores. The piece references Criteo’s data, concluding that retailers are focusing customer experience.
MarTech Advisor includes commentary from Marc Grabowski, EVP, Global Supply on Google’s move from traditional second-price auctions to a first-price auction and how it affects the greater ecosystem as a whole.
Jaysen Gillespie, VP head of analytics and data science, breaks down the data behind major shopping holidays in the U.S. and worldwide.
Adweek features a byline from Romain Lerallut, VP and Head of Criteo AI Lab, highlighting deep learning as a tool for real-time decision making in digital marketing. The piece digs into the realities and implications of deep learning, offering advertisers more perspective on the newest member of the AI family.
Criteo’s CPG survey is included a piece that dives into why baby boomers are less likely than millennials to order groceries online.
Data from Criteo’s CPG report is cited, highlighting the generational differences among consumers using online services for grocery delivery
The Drum published a byline on how retailers and brands are increasingly activating around Singles Day, attributed to Jaysen Gillespie. In the piece he dives into the four pros and four cons for companies to consider when deciding how they might tap into the major Chinese shopping holiday.
