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Gen Z Prefers Shopping Off-line, but Store Experience Is Key

WWD shares findings from Criteo's Gen Z Report, highlighting that Generation Z shoppers like the convenience of shopping online but prefer the tactile experience of feeling and touching products.

In The News

Study: Gen Z Craves ‘Novelty’ and Experience

Generation Z shoppers share a love of real-world retail experience, augmented by technology. According to data from Criteo's Gen Z report, this requires brands to empower the use of mobile, the web, and apps.

In The News

Study: 80% of Gen Z Like Shopping In-store, but Turn to E-commerce for Convenience

Findings from Criteo's Gen Z Report reveal that 80 percent of Gen Z shoppers look forward to shopping in stores when they have time, but 75 percent prefer to do most of their shopping online when they can.

In The News

Gen Z Shoppers Crave Store Experiences – Criteo

While Gen Z shoppers appreciate online shopping, they also want innovative store experiences. According to Criteo's Gen Z Report, retailers must improve their online experience and enhance store display and design to capture their attention.

In The News

3 Powerful Ways to Fuel Father’s Day Sales

John Roswech, Criteo’s EVP, Brand Solutions, outlines strategies on how retailers can effectively drive sales and reach Father’s Day shoppers from the first search to the final moment of purchase.

In The News

Retailers Must Match Customer Expectations on Omnichannel: Report

Luxury Daily examines the importance of meeting omnishopper expectations, highlighting data from Criteo's Q1 Global Commerce Review that indicates cross-channel shopping accounts for 27 percent of all sales.

In The News

Is Mobile the Best Starting Point in Omnichannel Retail?

Business of Apps shares findings from Criteo's Q1 Global Commerce Review, noting that conversion rates are three times higher in-app than via mobile web.

In The News

Progressive Web Apps: What They Are and Why They Matter

Internet Retailer explores the potential upside of “progressive web apps” in driving traffic for brands. According to data from Criteo's Q1 Global Commerce Review, conversion rates for apps increased to 20% in Q1 2018.

In The News

Criteo: Catch This Digital Advertising Player At The Bottom Of Its Cycle

Seeking Alpha looks at Criteo’s positive outlook and explains why the company is an attractive opportunity for those looking to invest in the competitive online advertising space.

In The News

47% of Ecommerce Transactions Take Place Inside an App

In-app purchasing has become the most popular form of e-commerce in the United States. According to data from Criteo's Q1 Global Commerce Review, in-app purchase activity accounted for 47 percent of total transactions during the first quarter of 2018.