Ad tech firm Criteo has acquired Melbourne-based Brandcrush to further grow its retail media business. The deal expands the publicly traded company’s reach in a growing advertising sector, especially with ads inside physical stores.
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Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Connected television (CTV) and retail media -- two of the fastest-growing advertising channels -- continue to converge, and this is pushing companies to form unlikely partnerships. Commerce media company Criteo has announced a partnership in January with Magnite, an independent omnichannel sell-side advertising platform. This will enable its global retailer partners to leverage CTV through Magnite.
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Consumers Are Adopting a Split-brain Mentality When It Comes to Budgeting
Despite economic downturn and ongoing reports of inflation, consumers are showing signs of resilience, continuing to spend on what matters to them. A consumer survey of more than 2,000 U.S. consumers, researchers from Criteo, the global commerce media company, found that shoppers are still finding ways to buy what they love.
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Why Retail Media’s Growth Spurt Could Be Stunted by Unaddressed Data and Competition Challenges
Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1% from the previous year. In the U.S., eMarketer projects digital retail media ad spending will grow 25.8% to reach $51.36 billion this year and $61.15 billion in 2024. But with greater fragmentation and competition, not all stakeholders will succeed in retail media.
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C-Store Chains Are Betting on Retail Media in 2023. But at What Cost?
On the heels of Casey’s and 7-Eleven announcing their first ventures into the space, retail media promises to bring new growth and opportunities — and challenges and risks — for c-stores, experts say.
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Agencies: Cost to Run Digital Campaigns Rising, Criteo Report Finds
U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide to New and Emerging Channels in 2023. Overall, the cost to run global digital campaigns will rise 25% on average, according to Criteo.
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Criteo Extends Retailer Audiences into CTV
Advertising technology company Criteo has forged a preferred relationship with Magnite, an independent omnichannel sell-side advertising platform, to enable Criteo’s global retailer partners to leverage connected TV (CTV) through Magnite.
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The 12 Hottest Adtech Companies of 2022
Criteo continued its pivot from retargeting to retail media this year, making it one of the biggest players that help retailers and brands buy e-commerce ads.
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Retail Success with 2022 Black Friday & Cyber Monday
Retailers were cautiously optimistic going into Black Friday and Cyber Monday this year. While many shoppers celebrated the most “normal” holiday season in years, others were reeling from inflation. Despite this, retailers still saw success from the big shopping weekend, as purchases were higher this year than in 2021.
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Black Friday Beauty Recap: Sales up 14%, Site Traffic up 26%
The data is in for Black Friday, and the beauty category saw double-digit sales growth with shoppers who did their research. According to data from Salesforce, Black Friday weekend sales in the health and beauty category grew 14% year-over-year, making it the third-most-popular vertical after electronics and activewear. Beauty retailers’ site traffic on Black Friday, meanwhile, was up 26% year-over-year and 97% higher than an average day in 2022, based on data from retail technology company Bluecore.
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Financial Times: How Retailers Are Reshaping the Advertising Industry
Online shoppers hunting for televisions from the British retailer Argos this week will be inundated with Black Friday offers. Yet among the hundreds of options, an ultra high definition model from Toshiba stands out. That is because the Japanese electronics maker has paid a premium for prominent positioning. Argos will use the data it collects about purchasers to better target future adverts during shopping sessions.
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Meet the Winners of the 2022 Adweek’s Readers’ Choice: Best of Tech Partner Awards
As the competitive world of ad tech and mar tech continues evolving against a backdrop of unsettling economic circumstances, delivering the best performance is top of everyone’s mind. That’s why when we asked you, our Adweek readers, to vote on our fourth annual Adweek Readers’ Choice: Best of Tech Partner Awards—which recognizes the top advertising and marketing technology providers and leaders—you responded with gusto. Thousands of votes were cast across 33 categories.
