WWD shares findings from Criteo's Gen Z Report, highlighting that Generation Z shoppers like the convenience of shopping online but prefer the tactile experience of feeling and touching products.
Generation Z shoppers share a love of real-world retail experience, augmented by technology. According to data from Criteo's Gen Z report, this requires brands to empower the use of mobile, the web, and apps.
Findings from Criteo's Gen Z Report reveal that 80 percent of Gen Z shoppers look forward to shopping in stores when they have time, but 75 percent prefer to do most of their shopping online when they can.
While Gen Z shoppers appreciate online shopping, they also want innovative store experiences. According to Criteo's Gen Z Report, retailers must improve their online experience and enhance store display and design to capture their attention.
John Roswech, Criteo’s EVP, Brand Solutions, outlines strategies on how retailers can effectively drive sales and reach Father’s Day shoppers from the first search to the final moment of purchase.
Luxury Daily examines the importance of meeting omnishopper expectations, highlighting data from Criteo's Q1 Global Commerce Review that indicates cross-channel shopping accounts for 27 percent of all sales.
Business of Apps shares findings from Criteo's Q1 Global Commerce Review, noting that conversion rates are three times higher in-app than via mobile web.
Internet Retailer explores the potential upside of “progressive web apps” in driving traffic for brands. According to data from Criteo's Q1 Global Commerce Review, conversion rates for apps increased to 20% in Q1 2018.
Seeking Alpha looks at Criteo’s positive outlook and explains why the company is an attractive opportunity for those looking to invest in the competitive online advertising space.
In-app purchasing has become the most popular form of e-commerce in the United States. According to data from Criteo's Q1 Global Commerce Review, in-app purchase activity accounted for 47 percent of total transactions during the first quarter of 2018.