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Ikea Refreshes Marketing With Experiential, Digital Push and Fewer Print Catalogs

Findings from Criteo's Gen Z Report reveal that 80 percent of Gen Zers enjoy shopping in stores when they have time, but 75 percent prefer to do most of their shopping online when they can.

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Ad Tech Company Criteo Had to Rebuild Its Business After Apple Creamed Its Revenue — But Its Earnings Are Holding Strong

Business Insider notes that Criteo's overall revenue hit $537 million in Q2 2018 and highlights the company now counts 19,000 advertisers on its platform, representing a 16% yearly increase.

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Despite Apple’s Game-changing ITP Update, Criteo’s Revenues Have Dipped Just 1% Year-on-year

The Drum highlights Criteo's Q2 2018 earnings results, emphasizing the company ended the quarter with 19,000 commerce and brand clients and a client retention at close to 90% for all products.

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Quality Leads at Scale: What Lead-Gen Marketers Need to Get Right with Retargeting

Jessica Breslav, Managing Director of Mid-Market Americas, examines how marketers can best leverage retargeting to convert traffic into leads and turn those leads into customers.

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Criteo’s Grabowski Sees Head of Steam Behind Header Bidding

Marc Grabowski, EVP, Global Supply, comments on the explosion in header bidding demand and highlights the widespread adoption of Criteo Direct Bidder among premium publishers.

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Alibaba Invests $2.23B in Outdoor Digital Advertising Company

Marketing Dive shares findings from Criteo's Gen Z report, revealing that 80 percent of Gen Z shoppers enjoy in-store experiences but 75 percent prefer shopping online due to convenience.

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Finding Synergy Between Talent & Technology in the Martech Machine Age

According to a Criteo-sponsored IDC survey, 66 percent of marketing executives are using personalization technologies to a moderate or great extent, but 23 percent affirm they used personalization “not at all” or “to a little extent.”

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Robustness for User Response Prediction

Medium features Criteo as a vendor that provides superior performance in the production data, highlighting Criteo findings that show that nearly 31% of online transactions involve two or more devices.

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Target Launches Prime Day Sale ‘for Everyone’

The potential of Prime Day increasingly offers opportunities for other retailers. According to Criteo data around Prime Day 2017, non-Amazon brands' and retailers' online sales grew by an average 57 percent.

In The News

5 Ways To #WinBig With Gen Z Shoppers