Amazon Prime Day is now a major marketing opportunity and shopping event in the annual calendar for other U.S. retail companies, rivaling the Thanksgiving holiday’s Black Friday as a driver of sales. According to Jaysen Gillespie, non-Amazon retailers should experience large increases both in traffic to their websites and in sales.
Adweek included our earnings in a piece highlighting essential first-quarter stats for ad tech companies.
Liftoff and Adjust's report shows that as consumers grow more comfortable on mobile, typical shopping patterns are changing. Retail app data shows that consumers worldwide are ready to spend throughout the year. Previous research from Criteo’s Mobile Commerce report also suggests traditional stores can use apps to boost in-person sales.
Forrester analyst Joanna O'Connell published a report titled “Now Tech: Omnichannel Media Management, Q2 2019, Tools And Technology: The Omnichannel Advertising Playbook on the 14th June 2019 with co-authors Brigitte Majewski, David Novitzky and Christine Turley.
This research paper has been independently authored by Forrester and may differ from Criteo's official position, Criteo briefed Forrester and is cited.
For more context on this report, check our blog post.
Senior analyst Scott Denne at industry analyst firm 451 Research, did a deep dive into Criteo’s offerings in a report published on the 22nd May 2019: “Criteo Opens Up Its Advertising Platform.”
Mollie Spilman was featured as a guest on AdExchanger’s podcast. In the thirty-five minute episode, Survival of the Fittest, Mollie discusses her career evolution and current role at Criteo, while also highlighting key messaging around our business transformation and product diversification strategy.
MarTech Advisor published the announcement of Geoffroy Martin as Executive VP and General Manager, Retail Media.
MediaPost announced the appointment of Geoffroy Martin in its EmailMarketing Daily newsletter, highlighting that Martin’s task will be to scale our Retail Media division.
Facebook, Amazon and Google have direct integrations with thousands of publishers, so they can access programmatic impressions without having to transact through a third party. There’s almost always a middleman between any DSP and the publisher. Criteo, which has direct-to-publication integrations, is a notable exception.
MediaPost conducted a Q&A with Geoffroy Martin, new global general manager of Criteo Retail Media to talk about Criteo, retail trends, and what drives his enthusiasm for technology and media. He discusses the willingness of retailers and brands to work together to provide value to each other and the growing opportunities within the market.