Five of the top nine digital channels shoppers are using to discover new brands are social media platforms. About 49% of the 1,000 shoppers surveyed for Criteo's Why We Buy report indicated they discover new brands through Facebook.
The vast majority of time spent on mobile devices is spent on apps. According to Criteo's Q4 2017 Global Commerce Review, native retail apps generated 66 percent of all mobile commerce revenue — twice as much revenue as mobile websites.
MarTech series features the appointment of Patrick Gallinari, a widely-respected and renowned French researcher, to the Criteo Artificial Intelligence Lab.
The results of Criteo's Why We Buy survey reveals that consumers are increasingly becoming less loyal to brands, with 73 percent of shoppers willing to try other than their normal go-to brands in almost every category.
eMarketer explores Criteo's Why We Buy report, highlighting that two-thirds of US internet users are loyal to brands based on value for money, especially to those with the lowest prices.
Criteo data around the key shopping moments of Mother's Day 2018 reveals that a large percentage of purchases are done on mobile devices a few days leading up to the holiday, with flowers and gifts representing an increase of 1400 percent.
Findings from Criteo's Why We Buy report on brand loyalty are covered by Business Insider, highlighting that seventy-three percent of US consumers are open to considering a new brand in at least one shopping category.
Luxury Daily points out to data from Criteo's Why We Buy survey, showing that brand websites are the second most popular discovery channel for 46 percent of respondents compared to Facebook’s 49 percent.
According to Criteo's Why We Buy report, almost three-fourths of consumers are willing to consider a new brand in at least one major shopping category, with the most vulnerable brands being grocery and apparel categories.
Seeking Alpha features the appointment of Marie Lalleman, EVP, Nielsen, as a new member of Criteo's board of directors.
