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Criteo Reduces 2019 Forecast but Brushes off Potential Chrome Changes

Ronan Shields reported on Criteo’s Q1 2019 earnings. Speaking on the company’s earnings call, Shields notes that Criteo’s C-Suite provided assurances that the anticipated privacy-centric policy implementations from Google would not adversely affect the wider ad-tech ecosystem and that Criteo was working “hand-in-hand” with the online ad giant. The article also touches on Criteo’s “more modest approach to its 2019 outlook” and how it is based on the back of Criteo’s leadership recognizing that it requires more time to successfully sell its expanded product suite, which includes products beyond fits core ad retargeting services including more “upper funnel” products such as its in-app advertising plus app install offerings.

In The News

Criteo Earnings Remain Flat as Browser Changes Spook Investors

AdExchanger reported on Criteo’s Q1 earnings. The article explains that while the core retargeting business outperformed forecasts, Criteo’s non-retargeting businesses, like in-app advertising and audience onboarding, aren’t growing enough to meet its targets. Hercher notes that Criteo needs to develop new revenue lines because the value of site cookies is declining and browsers like Apple’s Safari now block most user retargeting. “But Criteo has insulated itself from cookie and browser trends by strengthening its identity graph with non-cookie data,” JB Rudelle said, “like clients’ onboarding data or mobile device IDs, which come from its in-app ad business.”

In The News

Criteo Earnings and Why You See Stuff You’ve Already Bought

George Slefo, Technology Reporter at Ad Age, interviewed Benoit Fouilland, CFO at Criteo, to discuss Criteo’s 2019 first-quarter earnings and the company’s future. In regards to Criteo’s results, Fouilland said, “Some of the new capabilities we are building to achieve our company transformation are going to take more time to yield expected benefits.” Ad Age also drew on the earnings press release. "While making progress on several priorities, we recognize 2019 is another transition year," JB Rudelle, CEO at Criteo, said in a statement. "We are working to make our go-to-market more scalable and drive higher profitability."

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How to Win Over Customers with Ad Tech

Greg Archibald, Criteo’s EVP, Americas, highlights tips for companies to market their brands successfully and the key characteristics of today’s shopping environment.

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Six Retail Recommendations for 2019 Shopping Season

To identify where retailers can improve their customer experiences, Applause conducted a detailed assessment of the functionality, user experience and omnichannel maturity of the top retailers across the U.S., U.K. and Germany during the 2018 holiday season. Bugs that slowed site performance were problematic and subpar mobile apps can also do a number on retailers. Mobile commerce has quickly become a key purchase channel for retailers. In fact, Criteo found that retailers with a mobile website and an app generated 67% of their sales from mobile devices. What’s more, Criteo found that apps drove 66% of all sales derived from mobile devices, making quality and user experience excellence all the more important for retail apps.

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What’s Happening to Brand Loyalty

Greg Archibald, our EVP of Americas, discusses the five key characteristics of today's shopping environment and how to gain and retain brand loyalty.

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Dynacraft Sees Strong Results with Improved Product Visibility

Dynacraft worked with advertising platform Criteo to launch a campaign using Criteo’s Sponsored Products in late summer 2018. This helped the brand drive incremental sales during a slower retail season and garnering valuable consumer insights ahead of peak holiday.

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Should You Be Building Progressive Web Apps?

Smartphone conversions lag behind all other devices with 2.03%. It’s not just conversion rates that are low either. There are also fewer pages looked at, which means engagement rates suffer on the mobile web too. It’s no wonder why businesses want to create mobile apps. According to a Criteo Mobile Commerce Growth report from 2017, mobile apps convert at a rate of 3x their web counterparts.

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Mobile Optimization: How To Make The Most Of Your E-Commerce Platform

There were, as of 2018, some 230 million smartphones in the U.S., among 327.2 million people. Instagram research showed that 84 percent of smartphone users examine products via a browser or mobile platform, and according to Criteo, 36 percent of the online sales made in the fourth quarter of 2017 came courtesy of mobile devices, up 16 percent from two years earlier.

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Mobile App Users Are Key to Amazon’s Success

Business Insider explores how mobile commerce is expanding, citing data from Criteo's Q2 Global Commerce Review that reveals mobile web was the most popular channel for e-commerce transactions in the Americas among retailers that actively promote their shopping apps.