As part of MarTech Interview Series, Jon Opdyke, President, Criteo Brand Solutions, highlights offline data as the underpinning of the Criteo Commerce Marketing Ecosystem and explains how Criteo plans to tackle the challenges of marketing attribution.
Patrick Wyatt, Criteo's SVP, Product Management, offers a deeper look into the future of digital commerce and how personalization, marketplaces, and monetization will transform the industry by 2020.
Top tech talent is fierce and scarce, and companies need to prioritize employees’ career development to retain talented workers. Criteo is mentioned as one of the top tech companies that fast-track employees success as a method to retain the best talent.
Mollie Spilman, Criteo's Chief Revenue Officer, analyzes the vibrant future of retail and Criteo’s role in reshaping and reinvigorating the landscape: "At Criteo, we believe in a world where companies not just survive Amazon or Alibaba but thrive."
As part of Criteo's Vibrant Future thought leadership video series, Luma Partners CEO, Terence Kawaj, discusses how Criteo's acquisition of HookLogic allows marketers to band together to achieve the necessary scale to compete with giants like Amazon.
Total Retail offers a deeper look into the eTail East conference and features Jaysen Gillespie, Criteo's VP, Analytics, Insight & Data Science, who urges retailers to make their digital experience fast and user-friendly, particularly for mobile devices.
WWD examines how Criteo has fine-tuned digital performance marketing through investment in R&D and deep learning initiatives, maximizing sales and revenue for retailers and brands. "The way that most companies advertise with Criteo is on a performance basis. If performance goes up, those people advertise more", states Jonathan Opdyke, Criteo's President, Brand Solutions.
Jonathan Opdyke, President, Brand Solutions meets with Beet.TV as part of Criteo's Vibrant Future thought leadership video series. Opdyke highlights the company's performance model, how Criteo Sponsored Products is helping brands drive sales, and introduces Criteo's new format called Brand Spotlight.
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