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How Direct Response Marketers Are Allocating Their Budgets

MarketingCharts explores how marketers are allocating their budgets, showing data from Criteo that indicates 16 percent of marketing budgets are being allocated to paid display, with 41 percent of that part being used for retargeting.

In The News

Why France is the Next Silicon Valley

JB Rudelle, CEO, discusses how the rise of technology talent, hubs and funding is helping France become a ‘startup nation’ and the next Silicon Valley.

In The News

The Wednesday Stack: Follow the Influencers

Key findings from Criteo's State of Ad Tech 2019 report are featured on DMN, including top channels for marketers, conversion metrics across different companies, data availability and app reactivation.

In The News

E-commerce is Playing a Growing Role in CPG Sales

Criteo’s CPG data is cited by Business Insider, highlighting that while e-commerce only accounted for $74 billion worth of consumer packaged goods sales out of the total $845 billion in 2017, it was the fastest growing channel.

In The News

Email Places Fourth In Ad-Tech Spending, Third In Conversions: Study

Social media and paid display advertising are ranked the highest in conversion tactics followed by email, according to data from Criteo's State of Ad Tech 2019 report.

In The News

Who Will Fill the Void Created by Toys “R” Us This Christmas?

Yahoo Finance features findings from Criteo's Toys “R” Us & Babies “R” Us Shopper Survey, highlighting how Amazon, Walmart and Target are becoming the retailers of choice when it comes to finding a new place for toy shopping.

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Target Decks the Halls with Mobile AR for Christmas Trees

Findings from Criteo's Gen Z Report reveal that 80 percent of Gen Zers enjoy shopping in stores when they have time, but 75 percent prefer to do most of their shopping online when they can.

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Farfetch Latest Luxury Retailer to Launch On-The-Go Visual Search

Luxury Daily points out to data from Criteo's Q2 2018 Global Commerce Review, showing that mobile shopping transactions are surging as consumers continue to reach for their smartphones instead of desktops when browsing online.

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These Are the Conversion Tactics That Work

Findings from Criteo's State of AdTech research are published by Adweek, revealing the tactics that marketers are using to acquire the audience, drive conversions and re-engage customers.

In The News

6 Financial Marketing Technology Trends You Must Watch in 2019

According to Ali Hanyaloglu, Senior Director of Product Marketing, many organizations are working with their marketing agencies and vendors to figure out where they can gather data to sell more and increase revenues.