MediaPost reported on the appointment of Nola Solomon as Senior Vice President, Go-To-Market. The piece highlights how Solomon will be tasked with ensuring alignment of the product strategy with the needs of our customers and partners.
Tim Rogers, SVP and Global GM, Omnichannel and CRM, spoke with Adweek about the rise of retail media networks and criteria brands should consider when investing in specific networks.
Chief Product Officer Todd Parsons spoke with AdExchanger following Google’s announcement to delay the phaseout of third-party cookies.
Adweek included commentary from Tim Rogers, SVP and GM, Omnichannel and CRM, in a piece on Amazon Prime Day, highlighting how brand marketers are spending more money to get in front of Amazon shoppers looking for deals.
MediaPost highlighted our omnichannel survey results in a piece about how shopping returned to pre-pandemic levels in May, specifically noting how U.S. in-store sales transactions increased 8% in May compared with February 2020.
Adweek discussed the rise of retail media and included commentary from Geoffroy Martin, EVP and GM, Growth Portfolio stating that he does not see any other media channel with such a great resilience to changes in the identity landscape. The piece also highlighted the growth of our retail media business over the past year.
AdAge cited data from our recent Fashion Report, noting online sales for fashion and luxury goods were up 23% in the U.S. in April compared to the year-earlier period.
Rory Mitchell, EMD, Americas, spoke with Fortune about the summer travel season, noting that travelers will be seeking out sunshine and beach weather in the upcoming months. The piece also highlighted our Travel Recovery Report insights.
Business Insider discussed our progress in transitioning away from retargeting as we gain traction from newer businesses, which have grown 50% this year. The piece highlights the growth of our retail media platform and contextual targeting solution.
AdExchanger reported on our acquisition of the Israeli ad tech startup Mabaya. The acquisition will complement our Retail Media solutions, which use first-party data to identify potential shoppers and link them to e-commerce websites and apps.