According to Criteo data, Millennials are the main driver of fashion e-commerce. John Roswech, EVP, Brand Solutions, explores key characteristics of Millenials and Gen Zers and emphasizes the importance of preparing for the holiday season ahead of time.
Generation Z consumers value bricks-and-mortar shopping and tactile retail experiences. According to Criteo findings, 80 percent of Generation Z shoppers look forward to shopping in stores when they have time.
Marketing Dive highlights findings from Criteo's Gen Z report, revealing that 80 percent of Gen Z shoppers enjoy in-store experiences when they have time, but 75 percent prefer shopping online due to convenience.
People who shop both online and offline are far more valuable customers than those who limit their shopping methods to e-commerce only, according to data from Criteo's Q1 Global Commerce Review.
MediaPost highlights the integration of the AgilOne and Criteo platforms aimed to enable companies to better understand customer behavior across all channels to drive personalized experiences, from offline to online.
Criteo’s participation in the Shopify Plus Technology Partner Program is covered by MarTech Series, enabling merchants of all sizes to enhance their e-commerce strategy and scale their business.
Criteo findings around back-to-school sales are featured in MediaPost, revealing that the focus should turn to last-minute shoppers and students that find retailers at the end of the summer season.
MarTech Today features Criteo's strategic partnership with AgilOne and emphasizes Criteo's focus on prioritizing personalized shopping experiences across the commerce ecosystem.
MarTech Advisor highlights the integration of the AgilOne and Criteo platforms aimed to allow companies to identify and better understand customer behavior across all channels.
Criteo incorporates AgilOne’s customer data platform within the Criteo Shopper Graph to help companies better identify and understand shopper behavior.