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Criteo Unveils €20m AI Research Center to Further Machine Learning in Adtech

JB Rudelle, CEO, introduces Criteo’s artificial intelligence lab and points to Criteo’s large datasets, its computational power and the talent of its people as the perfect mix to succeed in artificial intelligence.

In The News

Criteo Launches Criteo AI Lab to Define the Advertising Technologies of the Future

MarTech Advisor underlines some of the initiatives behind Criteo's artificial intelligence lab, a global research and innovation hub that aims to define the advertising technologies of the future.

In The News

Why AI

The Wall Street Journal highlights Criteo’s $23 million investment in the launch of its artificial intelligence lab. According to JB Rudelle, CEO, the lab will focus on how deep-learning technology can improve the way advertising helps users discover new products,

In The News

As Prime Day 2018 Nears, Criteo VP Clues Merchants on Grabbing Potential Triple-digit Sales Boost

Jaysen Gillespie, Vice President, Head of Analytics and Insights, underlines Criteo findings from Amazon Prime Day to inform brands and retailers on how to prepare for this year’s summer sales boom.

In The News

Retail Strategies: Integrated Omnichannel is the Next Step

With today’s shoppers constantly researching across multiple screens, Jaysen Gillespie, Vice President, Head of Analytics and Insights, shares why an integrated omnichannel approach is key in today’s “mobile-first” environment.

In The News

Mobile Apps Are Musts for Most Brands, as Long as Users Like Them

Mobile apps play an increasingly important role in a company's financial strategy. Jon Hudson, Criteo's Vice President of Customer Solutions and Innovation, underlines the importance of investing in an app strategy centered on engagement and monetization.

In The News

Amazon Prime Day Is Coming. Here’s How Brands And Retailers Can Win On (And Off) Amazon.com

John Roswech, Criteo's EVP, Brand Solutions, offers tips to brands and retailers on what they should do in preparation for Amazon Prime Day, emphasizing Criteo data that shows high-intent audiences convert at rates 41% higher than normal.

In The News

Move Over, Millennials

John Roswech, Criteo's EVP, Brand Solutions, discusses findings from Criteo's Gen Z report, outlining strategies on how to improve in-store experiences in order to capture the attention of Gen Z shoppers.

In The News

Here’s How to Win Gen Z Shoppers

Gen Z is at the forefront of the mobile commerce revolution, according to Criteo's Gen Z Report. Jonathan Opdyke, Criteo's Chief Strategy Officer, emphasizes this generation represents a crucial opportunity for marketers as they develop lifelong brand loyalties.

In The News

Generation Z: Brick-and-Mortar’s Saving Grace?

Criteo's Gen Z report reveals that Gen Zers prefer to visit physical stores to interact with products before purchasing them, with 71 percent indicating they enjoy the in-store shopping experience to understand new styles.