Financial Times: How Retailers Are Reshaping the Advertising Industry
Online shoppers hunting for televisions from the British retailer Argos this week will be inundated with Black Friday offers. Yet among the hundreds of options, an ultra high definition model from Toshiba stands out. That is because the Japanese electronics maker has paid a premium for prominent positioning. Argos will use the data it collects about purchasers to better target future adverts during shopping sessions.
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Meet the Winners of the 2022 Adweek’s Readers’ Choice: Best of Tech Partner Awards
As the competitive world of ad tech and mar tech continues evolving against a backdrop of unsettling economic circumstances, delivering the best performance is top of everyone’s mind. That’s why when we asked you, our Adweek readers, to vote on our fourth annual Adweek Readers’ Choice: Best of Tech Partner Awards—which recognizes the top advertising and marketing technology providers and leaders—you responded with gusto. Thousands of votes were cast across 33 categories.
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3 Data-Powered Recommendations for Marketers When Navigating the 2022 Holiday Shopping Season
Real-time insight into where and how people shop is crucial to ensure engagement strategies are aligned to make the most out of every touchpoint along the path to purchase. Criteo’s Holiday 2022 Commerce Trends Report used data from thousands of retailers across millions of transactions to zero in on three critical opportunities for capturing consumers with the right message, at the right time, this holiday season.
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Criteo’s CEO Reveals How the Adtech Firm’s New Business Around Retail Media and Finding Shoppers Online Will Hit $1 Billion by 2025
Criteo is betting big on its commerce business, which includes retail media and an arm that helps advertisers find and target shoppers on publishers' websites. The company
predicts those areas will make up $1 billion— or 75% — of revenue by 2025.
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Criteo’s CEO Reveals How the Adtech Firm’s New Business Around Retail Media and Finding Shoppers Online Will Hit $1 Billion by 2025
Criteo has big aspirations for retail advertising. The French adtech firm has pivoted its ad business away from retargeting and towards retail advertising as it gets harder for marketers to use third-party cookies to target and measure ads. At an investor presentation on October 31, CEO Megan Clarken said that Criteo expects to make $1.4 billion in annual revenue ex-TAC in 2025. Criteo's new business solutions, which include retail media and an arm that helps advertisers find and target shoppers on publishers' websites, is predicted to make up $1 billion — or 75% — of revenue. The remaining 25% of revenue will come from Criteo's retargeting business, Clarken said.
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Why Agency Relationships Are at the Heart of Criteo’s Retail Media Strategy
Courting agencies is a key element of Criteo’s retail media ambitions. Which is one reason Criteo hired ad agency vet Brian Gleason as CRO in February. Getting cozy with agencies wasn’t always a priority, though. Criteo has direct relationships with more than 20,000 clients. But now that Criteo has commerce and retail media aspirations, it needs to strike agency partnerships, and Gleason’s intimate understanding of how holding companies operate is an asset.
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Criteo Adds Execs to Enhance Commerce Media Platform
Global tech company Criteo hired two executives to its Americas Client Solutions team. The new personnel will build out Criteo’s Commerce Media Platform to help clients in the direct-to-consumer and performance marketing spaces. Katie Kulik has been named executive managing director, client solutions and Courtey Cochrane is managing director, enterprise. They will support Criteo's roster of clients in the U.S., Canada and LATAM.
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Prime Day Early Access Sale Revealed 4 Truths About the 2022 Holiday Shopping Season
There was a time not long ago when Christmas décor before Halloween—or even Thanksgiving—made many consumers balk. But following the upheaval of the last two years, it’s fair to say shoppers are increasingly comfortable seeing Santa and the Mensch on a Bench alongside pumpkins. Retailers, of course, are more than happy to oblige.
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Best Buy Expands Retail Media Network to Deliver Ads Through Criteo
Electronics retailer and GroupM were first to try new demand-side platform for e-commerce advertisers.
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Commerce Media Finds Direct Link From Ads to Revenue
Criteo, which defines its business as a “commerce media company,” surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site.
