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In The News

Why Criteo Is Purchasing the Best-Kept Secret in Digital Media for $380 Million

Digiday covered our recent acquisition, highlighting how IPONWEB’s ad stack will give Criteo a full suite of ad tech capabilities to curate deals in a manner that is less reliant on the soon-to-be-extinct third-party cookie.

In The News

Criteo’s CEO Megan Clarken on Why the IPONWEB Deal Is All About First-Party Data

CEO Megan Clarken and Chief Product Officer Todd Parsons spoke with AdExchanger regarding our acquisition of IPONWEB. The piece highlights the acquisition’s impact on third-party cookies and how it fits into Criteo’s overlal company vision.

In The News

Retail Sales Were Spread Throughout November, Analysis Says

MediaPost relayed Criteo’s recent Black Friday to Cyber Monday shopping data, which found both in-person and online shopping increased in 2021 compared to years past.

In The News

The Playbook Criteo is Using to Win Retail Clients as it Pivots to Ecommerce Advertising

Business Insider published a feature article on our growth opportunities beyond retargeting including retail media and audience targeting, following interviews with CEO Megan Clarken and Managing Director of Retail Media, Americas, Sherry Smith.

In The News

Prog IO: Stop Whining and Start Adapting to a Cookieless World

AdExchanger recapped CEO Megan Clarken’s PROGRAMMATIC I/O panel, which highlighted our transformation efforts beyond retargeting to the world-leading Commerce Media Platform as well as our industry-wide collaboration to find third-party cookie replacements.

In The News

Criteo, CitrusAd Support Lowe’s Leaps Into Advertising, Marketing Media for Brands

MediaPost reported on the launch of the Lowe’s One Roof Media Network, which highlights Criteo as a supporting partner. Lowe’s is now available through Criteo’s retail media ecosystem and platform.

In The News

14 Power Players From Companies Like Google and Facebook Who Are Determining the Future of Digital Advertising

Business Insider included Joshua Koran, EVP of Data and Policy, in this roundup of 14 key players who are involved in the Privacy Sandbox and are shaping the future of digital advertising.

In The News

Criteo’s FLoC Tests Confirm There’s Way More Work Before It’s Ready for Prime Time

AdExchanger reported on our full FLoC Origin Trial findings, positioning Criteo as a leader in digital advertising.

In The News

44% of U.S. Video Viewers Say Streaming Ads Have Influenced Purchases

MediaPost reported on our latest survey on consumer streaming habits and how CTV ads influence purchasing decisions. The survey confirms that many viewers enjoy the ads that they watch, and often search for the products to purchase.

In The News

Criteo’s CEO Adds Another Feather in Her Cap as Diversity and Inclusion Champion

CEO Megan Clarken sat down with Yahoo! Finance for an interview on her leadership approach as well as her commitment to diversity, equity and inclusion throughout her career.