Whether your organization is just starting to explore the possibilities of AI or you’re already looking to expand its applications, here’s why a human-focused strategy will help ensure success.
On this very special bonus episode of CMO Moves, Adweek's Chief Content Officer Ann Marinovich sits down with Megan Clarken, CEO at Criteo and Keith Bryan, President of Best Buy Ads & SVP of Media Strategy & CRM at Best Buy for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging commerce data to prepare for the next phase of advertising, and what it takes to blaze the trail in the evolving commerce media space.
A few years ago, Criteo faced an existential crisis. Apple’s privacy policies seemed purpose-built to take the company. Criteo faced a campaign by hedge fund short-sellers who considered it fraudulent. For a period in 2020, Criteo traded below the value of its cash and owned assets. But Criteo weathered those tempests and has now taken the lead in the programmatic retail media category, Insider reports.
Meta Platforms Inc. avoided heavy fines after offering to address French antitrust concerns over its online advertising market. In July last year, Meta proposed a series of commitments to address concerns that Facebook’s behavior may make it harder to view available ad space online, and on smart phones, as well as data linked to campaigns on the social network.
As a part of our series called “The Top 5 Ways To Market, Advertise & Promote An Ecommerce Business Today”, we had the pleasure of interviewing Rory Mitchell. Rory Mitchell is Executive Managing Director of the Americas. He leads Criteo’s commercial team across the United States, Canada and Latin America, including customer success, operational efficiency and revenue.
Retailers like Walmart, Michaels, and Kroger are aggressively building advertising arms, and advertising-technology companies want to cash in. Retailers see an opportunity to get a piece of an industry that's dominated by Amazon but growing. Boston Consulting Group has estimated that e-commerce advertising will grow to $100 billion by 2026, representing 25% of total digital-media spending.
Remarketing can help get your brand in front of a more relevant audience. Here are 10 remarketing tools to assist in winning the conversion.
Paris-based Criteo is in the thick of its transformation from a single-product retargeting company to a multi-product commerce media platform, and steering the ship is CEO Megan Clarken. Under her leadership in 2021, the ad tech brand experienced 46% year-over-year growth in its non-targeting products—an area that now represents 32% of Criteo’s business.
Commerce media marketing is becoming an essential practice in retail, according to a new report by Criteo and Forrester. By using data intelligence and digital advertising technology to reach consumers across the shopping journey, marketers are improving their growth strategies and delivering better shopping experiences.
There are many factors weighing heavily on marketers as they look at their 2022 investment plans. In the search for reliable performance and brand safety, retail media has become an increasingly attractive proposition, sitting so closely, as it does, to the Point of Sale.