Thrive Global features a contributed piece from Criteo CEO Megan Clarken on her background in track and field and how it informs her approach to business, highlighting principles like discipline, vision and teamwork.
Jess Breslav, Executive Managing Director, Americas, is quoted providing advice to marketers during the coronavirus pandemic, stating that consumers are looking for brands to step up and help rather than conducting business as usual.
Forbes features Jaysen Gillespie, VP, Head of Analytics and Data Science, in a Q&A about how brands should interact with customers during the COVID-19 crisis.
Criteo CEO Megan Clarken joined AdExchanger’s podcast to speak about the coronavirus’ impact on ad spend and e-commerce fulfillment, and how she is guiding the company through the crisis.
MediaPost highlights Criteo’s Traffic Generation solution, which determines the exact moment when consumers research, compare and consider products for purchase. The solution can identify new prospective audiences who are most likely to engage with a brand and capture consumer attention through personalized creatives, driving more qualified traffic with a positive message.
Digiday reports on Megan Clarken’s plan to broaden the range of services that Criteo offers advertisers and reduce its reliance on its traditional retargeting product. She wants to expand Criteo’s efforts in areas such as retail media, cross-platform ad targeting and measurement through organic development, partnerships or through acquisitions.
Criteo’s Cédric Vandervynckt, GM and EVP of web is quoted providing advice to ad tech players, stating that as the SameSite update is around the corner, it’s important for all ad tech firms as well as partners in the supply chain to conduct a review of the cookies they directly read and write themselves.
Criteo’s retail media solution was highlighted in a Modern Retail piece, explaining how the solution was designed to be immune to third-party cookie restrictions.
Trend Hunter features Jaysen Gillespie, VP, Head of Analytics and Data Science in piece surrounding the changes seen in alcohol consumption in relation to Gen-Z and Millennial buyers, explaining the focus they place on saving money and prioritizing their health. The piece also discusses Gillespie’s predictions for where the industry is heading in the next five to ten years.
Criteo has been in retail media since 2016, when it acquired performance marketing tech company HookLogic, which had an ad exchange that connected ecommerce sites with consumer brands. Criteo now boasts more than $800 billion in commerce transactions, which the spokesperson noted is triple Amazon’s 2018 ad revenue.
