RETHINK Retail published a bylined piece by Reggie Farina, Vice President of Mid-Market Client at Criteo and Angela Hsu, the Senior Vice President of Marketing and E-commerce for Lamps Plus on how home improvement brands are adjusting their strategies ahead of the holidays to engage with prospective and existing customers based on new learned behaviors from the pandemic.
The Drum references conclusions drawn from Retail Rebound—a panel sponsored by Criteo—at The Drum’s Digital Summit noting the disruption of the COVID-19 epidemic could actually present retailers with long-term opportunities, as it has forced them to hasten their journey towards a genuine omnichannel approach and speed up the personalization of their digital channels.
Retail Dive reports on Black Friday sales, including Criteo data that notes a boost in sales by 177% against the October average.
WWD reports on the rise of e-commerce and hardline sales during the Thanksgiving weekend period, keeping many major retailers on track for mid-single-digit holiday gains. The piece includes Criteo data, noting Black Friday sales jumped 177 percent compared to October.
Nearly a year after Google announced it would be ending support for third-party cookies, analysts seem optimistic about a Plan B that several top public ad-tech firms are collaborating on. CNBC reported on the advertising initiative called “Unified ID 2.0”, noting Criteo as a partner involved in the initiative.
Chief Commercial Officer David Fox contributed a byline to Fast Company about Black Friday predictions, noting what retailers can expect to be different this holiday season and how to engage with deal-hungry consumers.
AdExchanger highlights Criteo’s Q3 earnings, noting our new collaboration with The Trade Desk on the Unified ID 2.0 initiative.
Chief Commercial Officer David Fox spoke with Ecommerce Bytes about the impact of pandemic purchasing on this holiday season, and how consumers have grown accustomed to the convenience e-commerce provides.
Charles-Henri Henault, VP of Product, Ads Platform and Analytics, spoke with Adweek about Google’s Dovekey proposal, and how Criteo’s SPARROW proposal further secures user privacy by having the auction process controlled by an independent, third-party “gatekeeper.”
CEO Megan Clarken contributed a byline to Business Insider focused on her non-linear career path, providing actionable advice to readers and exploring the idea that experience with setbacks helps to teach grit, resilience and ultimately create a path to success.
