News


Filter by
Type
Date
In The News

Walmart Relaunches Online Toy Lab

Retail Dive cited, and linked, Criteo’s Toys “R” Us report in a story to show that former Toys “R” Us shoppers favor Amazon with the retailer gone, followed by Walmart and Target.

In The News

Kellogg’s, Fox, Toyota, HP: The Drum Digital Advertising Awards US 2019 Awards 2019 finalists

The Drum announced Criteo as a finalist for its Digital Advertising Awards for “Most Effective Use of Data.”

In The News

Rethinking Retargeting Campaigns

Forbes published their Q&A with Marc Grabowski on Criteo insights surrounding identity. Specifically, the article focuses on how policy and regulatory changes are reshaping the way retargeting campaigns are conducted in advertising, the elements necessary for conducting a successful retargeting campaign using machine learning, as well as why marketers should focus more on a creating lifetime value. The piece includes Criteo’s full funnel messaging.

In The News

Salesforce Introduces Sustainability Cloud, Empowering every Business to Drive Impactful Climate Action

Criteo is mentioned in Salesforce’s press release announcing Salesforce Sustainability Cloud, a carbon accounting product for businesses to drive climate action that will accelerate the world's efforts towards carbon neutrality. The press release includes a quote from Isabelle Leung-Tack, VP of Global Communications at Criteo, on how the introduction of the Sustainability Cloud will allow Criteo to reduce their environmental impact by identifying potential risks and taking action sooner than ever before.

In The News

“Not Every Race is About the Finish Line”

Thrive Global published a byline from Marc Grabowski, SVP of Global Supply, surrounding the business acumens he’s been able to pull from being an ultra-marathoner and how he’s applied those life lessons to his career in advertising.

In The News

Criteo, Mopub See 90% Jump in Conversions with In-App Native Ads

Ad-tech firm Criteo saw click-through rates (CTRs) for in-app native advertising on MoPub, the Twitter-owned mobile monetization platform, that were four times greater than for banner ads, per an announcement. Total conversions for Criteo advertisers on MoPub inventory jumped 90% in Q2 2019 from the prior year.

In The News

Voice and Visual Search: The Next Frontier of Digital Marketing

MarTech Advisor published a byline from Suju Rajan, SVP, Head of Criteo’s AI Lab, on the power of AI in the digital marketing industry. As digital continues to evolve, marketers must find new channels to increase revenue, drive growth in commerce, and streamline the purchase journey. Suju shares how the power of artificial intelligence has brought voice and visual search optimization to the forefront of an industry ready to welcome them with open arms.

In The News

Amazon ‘Prime Day’ Sees Success in Canada

Retail Insider’s weekend newsletter references Criteo’s Canadian Prime Day data in a section titled, “Amazon ‘Prime Day’ Sees success in Canada”. The data highlights that there was an overall increase in sales of about 24% on July 15 and a 25% increase on July 16th.

In The News

Retail Sites Are Becoming Some of the Most Valuable Real Estate in Digital Advertising

eMarketer interviewed Geoffroy Martin, general manager and executive vice president of retail media at Criteo, as a part of its Global Ecommerce 2019 PRO View report collection. Geoffroy gives a thorough explanation of Retail Media and our multiproduct platform solution.

In The News

Retailers Cash in on Amazon’s ‘Free Marketing’ on Prime Day

Amazon Prime Day is now a major marketing opportunity and shopping event in the annual calendar for other U.S. retail companies, rivaling the Thanksgiving holiday’s Black Friday as a driver of sales. According to Jaysen Gillespie, non-Amazon retailers should experience large increases both in traffic to their websites and in sales.