To identify where retailers can improve their customer experiences, Applause conducted a detailed assessment of the functionality, user experience and omnichannel maturity of the top retailers across the U.S., U.K. and Germany during the 2018 holiday season. Bugs that slowed site performance were problematic and subpar mobile apps can also do a number on retailers. Mobile commerce has quickly become a key purchase channel for retailers. In fact, Criteo found that retailers with a mobile website and an app generated 67% of their sales from mobile devices. What’s more, Criteo found that apps drove 66% of all sales derived from mobile devices, making quality and user experience excellence all the more important for retail apps.
Greg Archibald, our EVP of Americas, discusses the five key characteristics of today's shopping environment and how to gain and retain brand loyalty.
Dynacraft worked with advertising platform Criteo to launch a campaign using Criteo’s Sponsored Products in late summer 2018. This helped the brand drive incremental sales during a slower retail season and garnering valuable consumer insights ahead of peak holiday.
Smartphone conversions lag behind all other devices with 2.03%. It’s not just conversion rates that are low either. There are also fewer pages looked at, which means engagement rates suffer on the mobile web too. It’s no wonder why businesses want to create mobile apps. According to a Criteo Mobile Commerce Growth report from 2017, mobile apps convert at a rate of 3x their web counterparts.
There were, as of 2018, some 230 million smartphones in the U.S., among 327.2 million people. Instagram research showed that 84 percent of smartphone users examine products via a browser or mobile platform, and according to Criteo, 36 percent of the online sales made in the fourth quarter of 2017 came courtesy of mobile devices, up 16 percent from two years earlier.
Business Insider explores how mobile commerce is expanding, citing data from Criteo's Q2 Global Commerce Review that reveals mobile web was the most popular channel for e-commerce transactions in the Americas among retailers that actively promote their shopping apps.
Five of the top nine digital channels shoppers are using to discover new brands are social media platforms. About 49% of the 1,000 shoppers surveyed for Criteo's Why We Buy report indicated they discover new brands through Facebook.
The vast majority of time spent on mobile devices is spent on apps. According to Criteo's Q4 2017 Global Commerce Review, native retail apps generated 66 percent of all mobile commerce revenue — twice as much revenue as mobile websites.
MarTech series features the appointment of Patrick Gallinari, a widely-respected and renowned French researcher, to the Criteo Artificial Intelligence Lab.
The results of Criteo's Why We Buy survey reveals that consumers are increasingly becoming less loyal to brands, with 73 percent of shoppers willing to try other than their normal go-to brands in almost every category.
