There are many factors weighing heavily on marketers as they look at their 2022 investment plans. In the search for reliable performance and brand safety, retail media has become an increasingly attractive proposition, sitting so closely, as it does, to the Point of Sale.
CEO Megan Clarken was a guest on The Drill Down, a daily podcast focused on the biggest stock movers. She and host, Cory Johnson discussed Criteo's transformation, the future of the company, addressability and the open internet.
Executive Managing Director of Global Retail Media, Sherry Smith was interviewed for a piece in Ad Age discussing the growth of retailer owned ad networks. Criteo was mentioned as a leader in retail media and Sherry was quoted throughout the piece discussing how ad platforms with first-party data will lead to more personalization and allow for more creativity in ad placements.
With eight of the largest media groups in the world now planning to spend at least $115bn on new content in 2022, the recent launch of ITVX has started a much bigger conversation about potential answers to the sector’s greatest hurdle yet – how to fund our insatiable appetite for blockbuster content.
Adweek covered our recent partnership with Michaels, noting how Criteo’s retail media platform will help the retailer scale their program with sponsored products, display ads and off-site advertising capabilities.
As many as 46% of UK shoppers now start a product search on the retailer or brand site they know they can buy it from, rather than a marketplace. This compares to just 25% who start a search via online marketplaces.
Business Insider interviewed EMD, Global Retail Media, Sherry Smith, on our retail media partnership with Michaels. The article highlights that Michaels is the next major retailer to enter the space, emphasizing the retailer’s digital transformation and how the partnership will benefit advertisers.
AdExchanger interviewed Criteo CMO Brendan McCarthy about our Super Bowl ad campaign, highlighting our deliberate investment in the biggest day in advertising to reach a new and broader audience.
AdAge covered Criteo’s Super Bowl spot with a highlight on full creative credits. The article also quotes Criteo CMO Brendan McCarthy regarding the campaign strategy.
AdExchanger published a byline from Joshua Koran, EVP, Data and Privacy, discussing the importance of measuring campaign effectiveness and driving ROAS first before the industry focuses on driving engagement in a cookie-less world.
