AdExchanger reported on our acquisition of the Israeli ad tech startup Mabaya. The acquisition will complement our Retail Media solutions, which use first-party data to identify potential shoppers and link them to e-commerce websites and apps.
AdExchanger spoke with CEO Megan Clarken about the resilience of retargeting as well as our alternative solutions to third-party cookies, including our new contextual targeting product. The piece also notes our Q1 revenue was $541 million, a 7% year-over-year increase.
CEO Megan Clarken joined Cheddar live to discuss our Q1 earnings results, highlighting the increase in demand we’ve seen and how we’re ahead of schedule when it comes to achieving our initiatives.
Chief Product Officer Todd Parsons joined Fortune's Brainstorm podcast to discuss Apple's recent privacy update and what it means for ad tech. He discussed other effective ways of advertising to consumers without accessing the type of data that targeted advertising requires.
Adweek reported on our new contextual targeting solution that enables advertisers to target ads by combining first-party data with contextual signals. The piece includes commentary from Chief Product Officer Todd Parsons, noting the launch is an “industry-first” milestone.
Rory Mitchell, EMD, Americas, spoke with Street Fight about how retailers can prepare for 'getting back to normal' in 2021 by leaning into omnichannel strategies.
Len Ostroff, SVP, Global Supply and Partnerships, spoke with AdMonsters about how the wider industry can create a more transparent, sustainable programmatic supply chain.
AdExchanger highlighted how we’re currently testing multiple variations of OpenPass, the single sign-on (SSO) solution that will serve as the consumer-facing component of Unified ID 2.0., with publishers and users.
Campaign US interviewed CEO Megan Clarken in honor of Women's History Month, offering advice to other female professionals and highlighting our commitment to reaching full pay parity.
Chief Product Officer Todd Parsons spoke to Digiday about our work to build an alternative identifier to cookies.