As a result of the evolving consumer landscape and the rise of some retail giants, many grocery companies are stepping up their investment in innovation and technology advances. The Street shares data from Criteo's research study in collaboration with Forbes “The Commerce Data Opportunity”, showing that nearly four out of five brands and retailers consider customer data key to their strategy.
Offering more competitive pricing or better loyalty programs is no longer enough for hotels to compete with online travel agencies. Retargeters and advertising technology providers like Criteo are playing a major role in helping hotels drive direct bookings and capitalize on new opportunities in the marketplace.
CEO Eric Eichmann highlights the benefits that the Criteo Commerce Marketing Ecosystem brings to brands and retailers and how participating in the ecosystem allows marketers to band together to achieve the necessary scale to compete with giants like Amazon.
The online search market continues to evolve and expand, bringing big opportunities for marketers to stand out from the crowd and thrive. Criteo provides recommendations on how brands should adapt their search advertising strategy for the future and diversify their marketing efforts.
According to Criteo's study "Shopper Story 2017", US smartphone owners have a love-hate relationship with retail stores. eMarketer highlights main findings, uncovering that mobile users have mixed feelings about in-store shopping and that many would prefer to do all shopping online.
MarTech Advisor explains the value of collaboration and power of data of the Criteo Commerce Marketing Ecosystem and analyzes the role that Criteo's new solutions —Criteo Audience Match, Criteo Customer Acquisition, and the expansion of Criteo Kinetic Design- play as key elements in the continued growth and evolution of the Criteo Commerce Marketing Ecosystem
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.