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The Playbook Criteo is Using to Win Retail Clients as it Pivots to Ecommerce Advertising

Business Insider published a feature article on our growth opportunities beyond retargeting including retail media and audience targeting, following interviews with CEO Megan Clarken and Managing Director of Retail Media, Americas, Sherry Smith.

In The News

Prog IO: Stop Whining and Start Adapting to a Cookieless World

AdExchanger recapped CEO Megan Clarken’s PROGRAMMATIC I/O panel, which highlighted our transformation efforts beyond retargeting to the world-leading Commerce Media Platform as well as our industry-wide collaboration to find third-party cookie replacements.

In The News

Criteo, CitrusAd Support Lowe’s Leaps Into Advertising, Marketing Media for Brands

MediaPost reported on the launch of the Lowe’s One Roof Media Network, which highlights Criteo as a supporting partner. Lowe’s is now available through Criteo’s retail media ecosystem and platform.

In The News

14 Power Players From Companies Like Google and Facebook Who Are Determining the Future of Digital Advertising

Business Insider included Joshua Koran, EVP of Data and Policy, in this roundup of 14 key players who are involved in the Privacy Sandbox and are shaping the future of digital advertising.

In The News

Criteo’s FLoC Tests Confirm There’s Way More Work Before It’s Ready for Prime Time

AdExchanger reported on our full FLoC Origin Trial findings, positioning Criteo as a leader in digital advertising.

In The News

44% of U.S. Video Viewers Say Streaming Ads Have Influenced Purchases

MediaPost reported on our latest survey on consumer streaming habits and how CTV ads influence purchasing decisions. The survey confirms that many viewers enjoy the ads that they watch, and often search for the products to purchase.

In The News

Criteo’s CEO Adds Another Feather in Her Cap as Diversity and Inclusion Champion

CEO Megan Clarken sat down with Yahoo! Finance for an interview on her leadership approach as well as her commitment to diversity, equity and inclusion throughout her career.

In The News

Best Buy Signs on to Criteo’s Retail Media Network

MediaPost reported on leading consumer electronics retailer Best Buy joining our retail media ecosystem and platform.

In The News

Criteo Tests Google FLoC, Crosses Paths With Yandex Trials

MediaPost reported on the results from our FLoC origin trial. Key findings include that Chrome is not the only browser generating FLoC cohorts; FLoC was never trialed at scale; and that FLoC’s volume is not representative of the global Chrome user base. The piece also notes how drawing any meaningful conclusion from these results will be challenging.

In The News

Criteo Sees Ad Revenue Rebound, and Reshapes Its Pitch as a DSP and SSP Hybrid

AdExchanger reported on our Q2 earnings results, highlighting our YoY revenue increase of 26%, our booming retail media business, and how 60% of our audiences now come from direct supply-side integrations. The piece also highlights how we’re positioning our commerce media platform and viewing ourselves as a hybrid DSP-SSP.