Adweek included commentary from Tim Rogers, SVP and GM, Omnichannel and CRM, in a piece on Amazon Prime Day, highlighting how brand marketers are spending more money to get in front of Amazon shoppers looking for deals.
MediaPost highlighted our omnichannel survey results in a piece about how shopping returned to pre-pandemic levels in May, specifically noting how U.S. in-store sales transactions increased 8% in May compared with February 2020.
Adweek discussed the rise of retail media and included commentary from Geoffroy Martin, EVP and GM, Growth Portfolio stating that he does not see any other media channel with such a great resilience to changes in the identity landscape. The piece also highlighted the growth of our retail media business over the past year.
AdAge cited data from our recent Fashion Report, noting online sales for fashion and luxury goods were up 23% in the U.S. in April compared to the year-earlier period.
Rory Mitchell, EMD, Americas, spoke with Fortune about the summer travel season, noting that travelers will be seeking out sunshine and beach weather in the upcoming months. The piece also highlighted our Travel Recovery Report insights.
Business Insider discussed our progress in transitioning away from retargeting as we gain traction from newer businesses, which have grown 50% this year. The piece highlights the growth of our retail media platform and contextual targeting solution.
AdExchanger reported on our acquisition of the Israeli ad tech startup Mabaya. The acquisition will complement our Retail Media solutions, which use first-party data to identify potential shoppers and link them to e-commerce websites and apps.
AdExchanger spoke with CEO Megan Clarken about the resilience of retargeting as well as our alternative solutions to third-party cookies, including our new contextual targeting product. The piece also notes our Q1 revenue was $541 million, a 7% year-over-year increase.
CEO Megan Clarken joined Cheddar live to discuss our Q1 earnings results, highlighting the increase in demand we’ve seen and how we’re ahead of schedule when it comes to achieving our initiatives.
Chief Product Officer Todd Parsons joined Fortune's Brainstorm podcast to discuss Apple's recent privacy update and what it means for ad tech. He discussed other effective ways of advertising to consumers without accessing the type of data that targeted advertising requires.
