MediaPost reported on the results from our FLoC origin trial. Key findings include that Chrome is not the only browser generating FLoC cohorts; FLoC was never trialed at scale; and that FLoC’s volume is not representative of the global Chrome user base. The piece also notes how drawing any meaningful conclusion from these results will be challenging.
AdExchanger reported on our Q2 earnings results, highlighting our YoY revenue increase of 26%, our booming retail media business, and how 60% of our audiences now come from direct supply-side integrations. The piece also highlights how we’re positioning our commerce media platform and viewing ourselves as a hybrid DSP-SSP.
MediaPost reported on the appointment of Nola Solomon as Senior Vice President, Go-To-Market. The piece highlights how Solomon will be tasked with ensuring alignment of the product strategy with the needs of our customers and partners.
Tim Rogers, SVP and Global GM, Omnichannel and CRM, spoke with Adweek about the rise of retail media networks and criteria brands should consider when investing in specific networks.
Chief Product Officer Todd Parsons spoke with AdExchanger following Google’s announcement to delay the phaseout of third-party cookies.
Adweek included commentary from Tim Rogers, SVP and GM, Omnichannel and CRM, in a piece on Amazon Prime Day, highlighting how brand marketers are spending more money to get in front of Amazon shoppers looking for deals.
MediaPost highlighted our omnichannel survey results in a piece about how shopping returned to pre-pandemic levels in May, specifically noting how U.S. in-store sales transactions increased 8% in May compared with February 2020.
Adweek discussed the rise of retail media and included commentary from Geoffroy Martin, EVP and GM, Growth Portfolio stating that he does not see any other media channel with such a great resilience to changes in the identity landscape. The piece also highlighted the growth of our retail media business over the past year.
AdAge cited data from our recent Fashion Report, noting online sales for fashion and luxury goods were up 23% in the U.S. in April compared to the year-earlier period.
Rory Mitchell, EMD, Americas, spoke with Fortune about the summer travel season, noting that travelers will be seeking out sunshine and beach weather in the upcoming months. The piece also highlighted our Travel Recovery Report insights.