Digital Experiences, Product Differentiation, and Wearables Drive Consumer Luxury Spending
According to the 2023 PWC Global Consumer Insights Pulse Survey, 63% of consumers are holding back on non-essential spending. According to a Criteo survey, despite consumers general reluctance to spend, luxury spending is on the rise. The survey found that 70% of high-income shoppers are spending the same or more on luxury goods while 54% of low- to middle-income shoppers have similar plans to do the same.
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Asos Enlists Criteo to Scale Retail Media Network, Support Ad Sales
Asos has named Criteo its exclusive ad-tech partner for endemic brand advertising as the online fashion giant builds out its retail media network, according to a press release.
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Criteo Digs Deeper Into Retail Through Partnership, Acquisition
The commerce media company Criteo on Tuesday announced a three-year retail media advertising agreement to become the exclusive partner for brands advertising across ASOS, a global online fashion destination.
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Criteo Acquires Retail Media Company Brandcrush
Ad tech firm Criteo has acquired Melbourne-based Brandcrush to further grow its retail media business. The deal expands the publicly traded company’s reach in a growing advertising sector, especially with ads inside physical stores.
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Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Connected television (CTV) and retail media -- two of the fastest-growing advertising channels -- continue to converge, and this is pushing companies to form unlikely partnerships. Commerce media company Criteo has announced a partnership in January with Magnite, an independent omnichannel sell-side advertising platform. This will enable its global retailer partners to leverage CTV through Magnite.
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Consumers Are Adopting a Split-brain Mentality When It Comes to Budgeting
Despite economic downturn and ongoing reports of inflation, consumers are showing signs of resilience, continuing to spend on what matters to them. A consumer survey of more than 2,000 U.S. consumers, researchers from Criteo, the global commerce media company, found that shoppers are still finding ways to buy what they love.
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Why Retail Media’s Growth Spurt Could Be Stunted by Unaddressed Data and Competition Challenges
Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1% from the previous year. In the U.S., eMarketer projects digital retail media ad spending will grow 25.8% to reach $51.36 billion this year and $61.15 billion in 2024. But with greater fragmentation and competition, not all stakeholders will succeed in retail media.
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C-Store Chains Are Betting on Retail Media in 2023. But at What Cost?
On the heels of Casey’s and 7-Eleven announcing their first ventures into the space, retail media promises to bring new growth and opportunities — and challenges and risks — for c-stores, experts say.
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Agencies: Cost to Run Digital Campaigns Rising, Criteo Report Finds
U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide to New and Emerging Channels in 2023. Overall, the cost to run global digital campaigns will rise 25% on average, according to Criteo.
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Criteo Extends Retailer Audiences into CTV
Advertising technology company Criteo has forged a preferred relationship with Magnite, an independent omnichannel sell-side advertising platform, to enable Criteo’s global retailer partners to leverage connected TV (CTV) through Magnite.
