Bicycle Retailer Dynacraft Partners with Criteo to Deliver New E-Commerce Strategy and Achieves up to 1000 Percent Return on Ad Spend

NEW YORK—March 14, 2019Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced the success of their strategy that helped Dynacraft, one of the largest bike and ride-on distributors in the United States, break through in the highly competitive children’s bicycles category and surpass their Return On Advertising Spend (ROAS) goal by up to 1000%. Dynacraft approached Criteo with the goal of increasing visibility among in-market shoppers and securing above-the-fold placements in search and browse, while also achieving a 400% ROAS during the crucial Q4 shopping season.

Dynacraft launched a Criteo Sponsored Products campaign across key retailers in late summer, driving incremental sales during the slower retail season and garnering valuable consumer insights ahead of the peak holiday shopping period. Using a data strategy based on Dynacraft’s core consumer and product line combined with Criteo’s category insights, the campaign was optimized to deliver a customized experience for shoppers during the holiday season.

“We saw an opportunity to help Dynacraft succeed because we believe in their product and knew that with the right advertising technology they could leap ahead of the competition and establish themselves as the go-to retailer,” said Jessica Breslav, Managing Director of Mid Market Americas, Criteo. “It wasn’t an issue of the product they were selling but rather, how they were choosing to market it and how personalized they could get with the audience. We worked as a team to identify what solutions we could provide immediately and then how we could use our initial learnings to further ramp up our efforts during the holiday season.”

“Our partnership with Criteo was valuable from day one,” said Patricia Gates, Director of Business Development, Dynacraft. “The relationships that Criteo has with retailers empowered us with category insights and allowed us to surpass our aggressive holiday sales goals. We were very impressed with the measurable results we were  provided and look forward to continuing our partnership.”

Key Results Included:

  • 5x increase in units sold on each day from their average
  • Over 60% increase in share of category PDP views
  • 70% impression share of voice in Bicycles category
  • 55% impression share of voice in Riding Toys category

With Criteo Sponsored Products, Dynacraft surpassed their ROAS goals and owned the digital shelf during key holiday moments. By increasing sell-through of promoted products, they strengthened relationships with key retailers, including Walmart, and helped key products gain desired traction.

For a complete look into the Dynacraft campaign, view the case study at: