Web Traffic Generation

Bring new audiences to your website.

Unique shopping intent data and AI technology help you reach new prospects actively considering products and services like yours. With precise targeting and personalized ads, you can drive more qualified traffic to your site.

Why marketers love Criteo

The benefits of our web traffic generation solution.

Massive opportunity pool

Get your brand in front of new, high quality audiences with a data set that includes a pool of 750m daily active users and a network and exclusive inventory.

Perfectly timed ads

Drive qualified traffic by delivering your message at the precise moment that someone is ready and willing to engage with you. Our AI technology evaluates 120+ cross device signals as shoppers browse to pinpoint high intent opportunities.

Deep in-market insights

Better understand what people want with unique commerce intent data that only Criteo can provide. We track 4B product SKUs and 3,500 product categories to build highly accurate in-market audiences.

Diverse, scalable creatives

Grab your audience’s attention with a variety of image and video creatives built to drive engagement and interactivity. Help new prospects understand your brand while discovering your products and services.

How it Works

Influence new audiences ready and willing to consider you.

See greater brand engagement

Spike interest from new audiences with irresistible ads. Tell your story and influence people’s decision-making with unique, compelling experiences that blend your brand personality with personalized product recommendations. Capture attention with interactive formats such as 360 movement, sliders, and 3D views.


How it works

You’re a home goods retailer that wants to drive new people to your website.
We can see that User ID 56S8BY3 has been looking at sofa category and product detail pages, and clicked on an ad featuring sofas.
Using this data and our AI technology, you deliver them a personalized ad while they’re actively browsing the open internet.
They’ve never heard of your brand, but like what they see and click through to view your sofa options.

Drive more quality traffic.

Advanced technology ensures precise targeting, automatic ad customization, and the best results for your budget.

No wasted impressions.

Machine-learning technology zeroes in on people who are most likely to click and engage on your website.

More clicks

DCO+ automatically chooses the ideal ad creative elements for each consumer to maximize engagement.

Quality assured

A unique optimization model focuses on 2 events after an ad click to ensure high quality while maximizing cost per visit.

Transparency and safety

Rest assured that our global partnership with IAS and our proprietary IVT detection technologies make sure your ads appear on appropriate, brand-safe environments while protecting traffic integrity.
Commerce Data

The world’s largest commerce data set.

Go beyond demographic and interest targeting. Use shopping intent data to find new audiences actively considering a product like yours.

4 Billion
Product SKUS and 3,500 product categories, for deep in-market insights.
35 Billion
Daily events captured, to identify high intent moments.
750 Million
Daily active users that we can help you reach.

Increase your reach

A large and unique dataset allows you to reach people beyond walled gardens, exposing your brand to a majority of the world’s online users across the open internet.

Benefit from fresh data

Data that is refreshed twice a day ensures that the audiences you build are actively evaluating brands like yours and ready to engage with you now.

Optimize your budget

A powerful engine predicts each user’s potential engagement and accurately bids the best price for your ad inventory, delivering the most optimal cost per visit for all your campaigns.

What We Offer

Influence consideration with Criteo.

Activate your branding campaigns directly through Criteo’s Commerce Media Platform. Easily manage and monitor performance and gain insights into the impact of your campaigns across the entire customer journey.



Flexible audiences

Target from a list of 300+ in-market audiences of product interests with the Commerce Audiences option, or choose Similar Audiences to rely on our lookalike AI to find the best new people for your site. Re-engage lapsed users and bring them back to your site using your own data with the Custom Audiences feature.

Engaging brand creatives

Test a range of ad formats that blend brand personality and product interactivity to help spike interest and get users to visit your site. Personalize the products displayed for every user with Product Recommendations. Optimize ad creative and format for each user with Dynamic Creative Optimization technology.

Measurable success

See the number of high-quality users your campaign is generating, and track costs based on the number of engaged visits to your site with transparent metrics. Get a single view of online and offline journeys from awareness through conversion.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.