HSE24 expands reach with upper funnel traffic campaigns
Clarks is a multi-channel retailer selling their shoes through their own physical stores, large online marketplaces, department stores and “mom and pop” shoe stores across the country. However, Clarks wanted to engage more shoppers on ClarksUSA.com where they own the relationship with the customer and control how the brand is presented.
To engage more shoppers on ClarksUSA.com, Clarks leveraged a new strategic partnership between their customer data platform, AgilOne, and Criteo.
AgilOne cleansed, deduped, and stitched first party online and offline data into a single, enriched shopper profile. Criteo onboarded this data and deterministically matched it to online profiles within the Criteo Shopper Graph to identify and dynamically message buyers with personalized, relevant display campaigns.
By passing SKU-level in-store sales data to Criteo, via AgilOne, Clarks was able to increase the size of their addressable audience to reach with dynamic, personalized display campaigns and understand more about their shoppers’ buying journey. In addition, Clarks was able to correctly measure and attribute the influences for both online and offline purchases, and re-engage shoppers based upon previous interactions.
Post-click purchase behaviors:
“Modern marketing requires identification. It is vital for our campaigns across multiple channels that we know who our customers are so we can tailor our messaging to them. By blending the data in our AgilOne Customer Data Platform with the Criteo Shopper Graph we can identify in-store consumers on the web and target them with relevant products. We couldn’t begin to do that without Criteo and AgilOne.”
–Kylie McCarthy, Sr. Director, Digital Marketing and CRM, Clarks
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