Joom scores 8:1 ROAS with Criteo App Retargeting

Solution

Joom was able to take advantage of an existing partnership between their Mobile Measurement Partner, Adjust, and Criteo to quickly and easily turn on Criteo App Retargeting campaigns. With Criteo App Retargeting, Joom was able to track shopper-level intent through the Adjust SDK and dynamically show the most relevant product to app users in an ad format they were most likely to engage with in real-time. Criteo also provided the scale Joom needed to expand their business rapidly across regions.

Adjust’s mobile attribution and analytics platform provided Joom with the valuable insights they needed to track campaign performance while managing campaign budgets in real-time. Joom is just one dataset of many, with Adjust sending Criteo over 300,000 events per minute.

How it works:

• With Criteo’s technology, Joom retargeted shoppers who had visited their app in the past 60 days.
• Highly personalized ads displayed the Joom auctions and products that a shopper was most likely to find interesting.
• Criteo’s machine-learning technology continually improved campaign performance, increasing activity and revenue.
• Adjust provided rich in-app event data which helps Criteo effectively and efficiently target users with relevant ads.