How MUST’IT maximized full-funnel marketing performance
Journey is a women’s fashion retailer based in Ankara, Turkey. The first store opened in 2000 and the company has over 100 outlets today.
To continue that upward momentum, Journey was looking for solutions to help increase overall sales.
To drive more sales, Journey launched Criteo Audience Match, a flexible customer targeting solution with high match rates. This allowed the company to get in touch with audiences that engaged on one channel but lapsed after an initial interaction. By using Lower Funnel, Mid Funnel, and Custom Audience Match campaigns, Journey was able to re-engage more customers with dynamic ads across the web, mobile, and apps.
Journey further enhanced the campaign by switching to the Adaptive Revenue Optimizer model, which adjusts the Criteo algorithm to maximize revenue within the target.
How it works:
“Criteo’s different campaign models delivered highly effective, broad access to our users. Our rapid increase in sales was due in large part to the Criteo campaign and is proof of Criteo’s performance.”
–Özge Gören, Deputy Director-General, Journey
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