Lavinia uncorks 70% more sales with Criteo Dynamic Retargeting

Challenge

Lavinia was created in 1999 to introduce a revolutionary concept into the world of wine distribution: a space going beyond the traditional wine cellar that approaches wine from a cultural perspective, and is focused on the end consumer with a philosophy combining teaching, purchase experience and respect for wine.

Lavinia’s challenge was to re-engage with previous visitors (both online and offline) to showcase their products, offers, wine courses, events…and transform those prospects into clients. Their goal was to maximize ROI at no more than a 30% COS, and to be as un-intrusive as possible to avoid ad fatigue.