How MUST’IT maximized full-funnel marketing performance
Peter Manning NYC, a specialty clothing retailer for “not-so-tall” men under 5’9”, wanted to win its share of the $20 billion online men’s apparel industry by providing high quality clothes that offer more than the traditional sizing of XS-XL.
With 1 out of every 3 men in the U.S. being 5’9” or shorter, there was no shortage of customers, but the retailer’s biggest challenge was getting its products in front of interested shoppers.
Peter Manning NYC was looking for a retargeting partner who could build on its strong Google organic rankings and site traffic by bringing interested shoppers back to the website and ultimately converting them into customers. While most of its competitors offer t-shirts and jeans, Peter Manning NYC was looking for an ad tech partner who could educate shoppers on its extensive offerings.
Originally partnering with AdRoll, Peter Manning connected with Criteo and eventually switched to Criteo’s retargeting solution for dynamic ads that went beyond the carousel format.
Criteo ads excel at predicting purchase intent, using an anonymous cross-device understanding of each shopper’s behavior across all devices, browsers and apps. Criteo’s patent-pending dynamic creative optimization technology also selects the creative components that will drive the highest engagement and sales, all in a fully branded ad.
With Criteo’s powerful AI and the world’s largest open shopper data set, Peter Manning delivered ultra-personalized ads that showed shoppers the apparel items they were most likely to purchase, which drove significant sales and revenue increases.
Following the success of their retargeting campaigns with Criteo, Peter Manning added Criteo’s customer reengagement solution to target and re-engage its existing customer base online, turning them into loyal shoppers. The company also launched a customer acquisition campaign with Criteo to engage a wider audience and further boost brand exposure.
With these three solutions, Peter Manning is successfully connecting with shoppers at all stages of the purchase funnel.
“The ability of Criteo’s dynamic ads to tell the story of our brand beyond just showing products has been crucial to educating and bringing shoppers back to our site. The ads look great, and the performance has been great, which is why we’ve stuck with Criteo.”
–Zach Fields, Product Development and Marketing Manager
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