Clinique
Clinique reaches two million new high-intent online shoppers in India with their game-changing OTT video ad strategy
Sephora wanted to continue to connect with shoppers throughout their buying journey and encourage them to revisit and complete their unfinished purchase on the site.
Sephora launched Criteo Dynamic Retargeting to achieve their goals. They also implemented a performance optimizer called ARO, Adaptive Revenue Optimization, which sets CPC bids according to their specific ROI goal.
At Criteo’s suggestion, Sephora also added a coupon to communicate the offers: “Free Shipping on orders over $129 and up to 10 installments without interest”.
How it works:
“The retargeting campaign from Criteo allowed us to achieve a higher sales volume within our goal and through the bid optimizer we were able to further improve the result of the campaign with machine learning. In addition, we saw that communicating free shipping and installment made more people buy in Sephora and was also improving the average sales order.”
–Simone Sancho, Digital Marketing & CRM Executive, LATAM, Sephora
Find out what we can do for you.
Clinique reaches two million new high-intent online shoppers in India with their game-changing OTT video ad strategy
How a Fortune 500 Beauty brand paved the road to success on Shipt
A beauty brand exceeds return on ad spend and impression goals at Walmart Mexico
Allbeauty wins the festive season with Criteo Retargeting
Freshly Cosmetics enjoys 8x ROAS from Black Friday campaigns
Sephora Germany grows new website traffic with a Similar Audiences campaign
Sephora sees +725% ROI with Criteo’s full suite of solutions for the entire shopper journey
Fragrance.com adds sales from Facebook mobile with Criteo Dynamic Retargeting