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Challenge

Sun & Sand Sports are the leading sports retailer in the Middle East, selling high-performance and stylish sportswear and accessories brands. With more than 200 stores in 6 markets across the Middle East, Sun & Sand Sports offers more than 90 diverse sports brands to discerning customers across the region.

With a well-established offline business, Sun & Sand Sports was looking for a way to grow their online presence, specifically, to grow online traffic and % of online sales. Already partnering with Criteo, they looked to us to help them achieve their online goals.

Solution

To grow their online business, Sun & Sand Sports expanded their Criteo Dynamic Retargeting program to more fully re-engage their existing user base and bring them back to buy. Thanks to Criteo’s direct relationships with thousands of publishers, Sun & Sand Sports enjoyed the broadest reach and visibility across the web, mobile, and social. Sophisticated machine learning served personalized offers at just the right time, delivering maximum engagement.

How it works:

  • Highly personalized ads showed products that a shopper was most likely to be interested in, when they were most likely to buy.
  • Advanced bidding technology focuses bids on those who are most likely to convert
  • Ads seamlessly connected with every shopper across devices, apps, and the web through insights from our pooled data and the 1.2 billion shoppers Criteo sees each month.
  • Machine-learning technology worked continuously to improve the campaign’s performance, based on specific goals.

Outcome

  • +833% sales transactions
  • +893% order value
  • +149% conversion rate
  • -80% cost of sale

“Sand & Sand Sport (SSS) launched its ecommerce online store in 2016. Criteo has been a key partner in our growth, driving a significant volume of sales. The team have been fully engaged into SSS’s business objectives going above and beyond requirements, acting as an extension of our in-house team for technical integration. Not only did we witness an initial growth of our digital business, we’ve continued to grow year-on-year in terms of number of transactions, order value, all the while reducing Cost Per Sale.”

– Harry Lonergan, Digital Marketing Manager, Sun & Sand Sports

*Year-on-year change in sales transactions, order value, conversion rate and cost of sale, between 2016 and 2017.

+833%

Sales transactions

+893%

Order value

+149%

Conversion rate

-80%

Cost of sale

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