Zenni scales efficiently with +38% ROAS using Criteo’s full-funnel display solution

Navigating growth while protecting performance

Founded in 2003, Zenni Optical pioneered online eyewear with stylish, affordable glasses delivered directly to consumers. Its mission to make eyewear accessible helped it grow into a trusted brand for millions worldwide.

As online shopping surged during the pandemic, Zenni scaled rapidly and launched an in-house digital marketing team. To keep momentum strong, they needed a partner who could help them achieve three key goals:

• Expand efficiently across digital channels
• Serve highly personalized ads to diverse audiences
• Hit performance targets, especially on ROAS

Zenni sought a display partner with access to premium inventory, strong AI capabilities, and the flexibility to adapt to their evolving strategy.