In today’s ever-evolving advertising landscape, retail media is one of the largest and most exciting areas of growth shaping consumer behavior, omnichannel shopping experiences, and ecommerce sales. With the category projected to jump by 31.4% this year alone,1 there’s no better time than now to learn how retail media can strengthen your advertising strategies and sales objectives. 

As such, Criteo is excited to launch Retail Media University to equip marketers, retailers, and agencies with critical knowledge on how exactly retail media works, why it’s so important, and how to activate game-changing strategies in Criteo’s Retail Media Platform. 

What is Retail Media University? 

Retail Media University is the first ever online training center designed to help advertising professionals grow their skillset and become certified retail media experts. Through highly interactive and entertaining virtual courses, Retail Media University educates users on how to take their advertising campaigns to the next level with advanced retail media tactics. 

Getting Started with Your First Course 

The training center’s first program is the Retail Media Platform Certification. This course provides an overview of what retail media is and how to master the Retail Media Platform’s extensive capabilities. The course includes multi-media training modules, hands-on experience with Criteo’s Retail Media Platform, and assessments to show that learning goals are being met.  

Following completion of the Retail Media Platform Certification, users will earn a certification badge that can be proudly showcased on their LinkedIn profiles with a verified Credential ID. 

Why Should I Join? 

Whether you’re an existing Criteo client partner or just interested in developing new skills, you’ll receive the following benefits by joining Retail Media University: 

  • Build Industry Expertise: Deepen your knowledge of digital advertising by completing courses that will teach you the fundamentals of retail media the industry’s fastest-growing segment projected to represent 1 in 5 digital ad dollars by 2023.1 
  • Gain Platform Experience: Learn how to use Criteo’s Retail Media Platform, the first-to-market and industry-leading platform enabling brands to reach shoppers with personalized ads at the digital point of sale, without relying on third-party cookies. 
  • Earn Recognition: Showcase your retail media knowledge by earning verified LinkedIn certification badges. 

Ready to Learn? 

Kick off your learning journey with Retail Media University today! To sign up, create a user account on the Criteo Advertising Academy and visit the Retail Media University training page.  

For any questions, please reach out to your Criteo team or fill out our Contact form. 

1Source: Insider Intelligence, Retail Trends to Watch in 2022

Elizabeth Kim

Elizabeth is a marketing writer obsessed with uncovering the ever-evolving ways that culture and technology shape consumer behavior. She is currently based in New York City and loves all things art, movies, and desserts.

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