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One size doesn’t fit all: Ad strategies for travel, fashion, and consumer electronics

June 16, 2025 - Think one-size-fits-all advertising still works? Think again. Each industry has its own quirks, and a generic ad strategy will fall flat faster than you can say “abandoned cart”. Travel, fashion, electronics—these are all completely different animals. A person booking a vacation behaves nothing like someone shopping for sneakers or a new smartphone. So why try […]

https://www.criteo.com/blog/one-size-doesnt-fit-all-ad-strategies-for-travel-fashion-and-consumer-electronics/

Spend less, perform more with smarter scaling

June 10, 2025 - Today’s marketers are under constant pressure to go bigger and reach further. But simply casting a wider net won’t necessarily reel in more revenue. Particularly within the limitations of walled gardens, the path to real performance gains can be tricky. To effectively scale your ads, you need smart, targeted strategies that deliver tangible returns. Let’s […]

https://www.criteo.com/blog/spend-less-perform-more-with-smarter-scaling/

For the love of commerce: Why we’re evolving our brand

June 10, 2025 - Since joining Criteo as CMO five years ago, I’ve been continually inspired by our team’s passion and commitment to solving the adtech industry’s most complex challenges—not just because it’s hard, but because solving them unlocks real value for our clients and the broader ecosystem. Over the years, I’ve also had the privilege of hearing directly […]

https://www.criteo.com/blog/for-the-love-of-commerce-why-were-evolving-our-brand/

The shifting supply landscape: 5 questions to ask your SSPs

May 7, 2025 - Programmatic is changing. Again. This time, it’s a tectonic shift that many saw coming, but few were prepared to act on. Regulators have finally put vertically integrated ad tech stacks under the microscope, and the supply chain is rapidly adapting. For agencies and advertisers alike, that means hope for something better. A landmark […]

https://www.criteo.com/blog/the-shifting-supply-landscape-5-questions-to-ask-your-ssps/

My take: Differentiation, thy name is commerce

April 30, 2025 - I still remember the heat of the conference room at [x+1], one of the world’s first marketing technology companies. A chandelier of 200 incandescent bulbs hung at uneven lengths from the ceiling—beautiful, chaotic, and unrelentingly hot. That was programmatic in 2008. I’d just swapped a safe consulting gig for the wild idea that media could […]

https://www.criteo.com/blog/my-take-differentiation-thy-name-is-commerce/

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Travel

Criteo Debuts Auction-Based Display Ads to Help Clients Unlock More Value in Retail Media

One size doesn’t fit all: Ad strategies for travel, fashion, and consumer electronics

Criteo and dentsu Announce Global Commerce Media Partnership

Immobiliare

JTV

Spend less, perform more with smarter scaling

For the love of commerce: Why we’re evolving our brand

Jackery

Chaves na Mão

The shifting supply landscape: 5 questions to ask your SSPs

My take: Differentiation, thy name is commerce