How Regatta engages customers across the funnel with SingleView and Criteo
Reebok is a global athletic footwear and apparel company. In Turkey, Reebok had a specific goal to attract new customers and increase sales, while maintaining the same ROI.
To engage with a wider audience and generate revenue from new customers, Reebok added Criteo Customer Acquisition into their marketing mix.
Thanks to Criteo’s flexible acquisition solution and broad reach from a pool that covers 74% of the world’s online shoppers across web, mobile and apps, Reebok Turkey was able to engage high quality prospects and drive a month over month increase in sales.
Criteo Customer Acquisition’s unique shopper-scoring technique and ability to distinguish new from existing customers across devices, browsers and apps using a shopper-focused identity graph helped Reebok grow sales that outpaced their increase in spend.
“Thanks to the Criteo Customer Acquisition targeting model, we are able to increase new customer reach with highly effective ROAS rates.”
—Nihan Ozden, Digital Marketing & eCom Senior Specialist
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