Reebok is a global athletic footwear and apparel company. In Turkey, Reebok had a specific goal to attract new customers and increase sales, while maintaining the same ROI.

To engage with a wider audience and generate revenue from new customers, Reebok added Criteo Customer Acquisition into their marketing mix.


Thanks to Criteo’s flexible acquisition solution and broad reach from a pool that covers 74% of the world’s online shoppers across web, mobile and apps, Reebok Turkey was able to engage high quality prospects and drive a month over month increase in sales.

Criteo Customer Acquisition’s unique shopper-scoring technique and ability to distinguish new from existing customers across devices, browsers and apps using a shopper-focused identity graph helped Reebok grow sales that outpaced their increase in spend.

How it works:

  • Foster maximum engagement by analysing aggregated shopping and browsing events across a pool that covers 74% of the world’s online shoppers, only targeting highly relevant shoppers with a high propensity to convert.
  • Apply a unique score for each shopper with the highest propensity to buy by granularly distinguishing new shoppers
    from existing customers across devices, browsers, and apps with Criteo’s shopper-focused identity graph.
  • Deliver user-centric personalized product recommendations by applying Criteo’s proven product recommendation and
    machine-learning technology across your acquisition campaigns at a granular shopper-level.
  • Benefit from a performance, CPC-based, acquisition solution and drive maximum ROI, paying only when relevant prospects
    engage with your Criteo Customer Acquisition campaign.
  • Enjoy superior campaign performance as a result of extensive shopper reach, continuous shopper understanding, mass
    personalization at scale, and unparalleled publisher reach.


  • 14% MoM increase in sales
  • 10% increase in ROI

“Thanks to the Criteo Customer Acquisition targeting model, we are able to increase new customer reach with highly effective ROAS rates.”

⁠—Nihan Ozden, Digital Marketing & eCom Senior Specialist


MoM increase in sales


Increase in ROI