Criteo Summer Release Updates: Advanced Audience Targeting, Deeper Analytics, and More

 

Summer is here in the Northern Hemisphere, and so is our jam-packed product update. We’ve been busy building more ways for you to connect with your customers and make the most of your ad dollars.

This quarter’s update brings advanced audience targeting, new reporting insights, and creative controls.

Read about all that and more below.

New for All Criteo Customers

Reach your best audience using Criteo’s exclusive shopping data

Now you can build audiences across an extended number of product categories, brand interests, and demographics, using Criteo’s Commerce Audiences.

Create your ideal audience for every campaign with a full range of options across:

  • 1000+ Product Categories: Target users who are actively researching and adding to their basket from a granular list of products or services, including price range filters
  • 1000+ Brand Interests: Target users who are actively browsing certain brand names, from different verticals including Auto, Electronics, and Retail
  • Demographics: Target users based on gender and purchasing power

With these options, you can tap into Criteo’s exclusive audiences. Below are some examples of audiences that can be built:

La Maison Convertible is one of the advertisers who have reached new audiences with Criteo Commerce Audiences. This allowed the furniture brand to target consumers in market for high-end furniture and decor. La Maison Convertible built their target audience using Criteo’s granular product categories, pricing ranges, brand interests, gender, and purchasing power filters.

Learn more about Criteo’s Commerce Audiences here.

(Note: Commerce Audiences is available in select countries. Check with your account team to see if you have access to these options within the Criteo Platform.)

Learn more about your campaigns with new reporting dashboards and drill downs

Our enhanced Analytics gives you the means to get more insight into your campaign performance. Measure against new attribution models and customize your reporting.

Discover your most popular products

Now you can identify which of your products are the most popular with the Top-Clicked Products dashboard. Analyze which products in your catalog are resonating the most with your audience.

Identify how your ads are driving measurable business outcomes

Slice and dice your data with new attribution models

Compare your campaign performance across several attribution models in the new attribution dashboard. Learn more about how potential customers are interacting with your campaigns, and better inform your decisions about advertising strategies.

You can also now analyze “Post Click 1 day” and “Post Click 7 days” attribution models. This can help you understand the results between your Criteo performance and your other marketing channels.

Build custom reports to get the insights you need

You can now create custom reports in Management Center. Tailor your analytics to align with your unique business goals and objectives.

An easier way to launch your campaigns

Check that your campaigns are set for success with the new launch checklist in Management Center. With this one-page review, you can easily see if your product catalog, tags, and ads are all ready for action before launching your campaign.

Launch from PrestaShop

With the Criteo Product Ads module for PrestaShop, PrestaShop merchants can grow their business with Criteo’s best-in-class technology, right from their PrestaShop Back-Office. Follow our easy 10-minute guided setup to get started—no marketing, design, or technical experience required.

New for Brands, Agencies, and Retailers

More control over your creatives

Prioritize mode: You can now select and prioritize a creative banner to display. If there are several creatives available, your ads will display the prioritized one. This feature can help you if you’d like to leverage a particular creative to target highly specific audiences or deliver a specific message.

Out-of-the-box ads: No creative? No problem. We can create and launch templatized ads for you. Share your logo and any images you’d like to use, and we will customize your ads. These ads will adapt to different screen sizes.

Get a jumpstart on your H2 advertising

As we begin the second half of 2020, we’re looking forward to bringing you new ways to have more precision and control over your advertising.

In the next update, you can expect more campaign and targeting controls to help you reach your audiences throughout their purchasing journey.

Log into Management Center to check out the latest updates.