It’s a complex and often opaque science for brands to optimize the content that appears on their retail partners. Factors like shopper reviews, pricing policies, product photography and descriptions all come into play.
Clavis Insights, which offers ecommerce analytics for product manufacturers, created a consortium of experts in the space to develop an industry “cookbook” for brands, and this couldn’t come at a more important time. Criteo has contributed a chapter on how brands can drive traffic to product detail pages.
“With Amazon launching more generics, having a very loose authorized reseller policy and pushing so aggressively into packaged goods sales, brands that might not have had to focus much on eommerce now need to develop new best practices for how their products appear online. Once they have that, they need to increase the visibility of those goods.” says John Roswech, EVP Brand Solutions at Criteo.
Want to get started? Download the eBook to learn more!
“The Definitive Guide to the Perfect Page”
Chapter 1: eCommerce Content Creation by Content26
Chapter 2: Take Control of your Product Experience by Salsify
Chapter 3: Optimizing with Enhanced Content by WebCollage
Chapter 4: The Role of Consumer-generated Content in Driving Consideration & Conversion by Bazaarvoice
Chapter 5: Driving Traffic by Criteo
Chapter 6: What is eCommerce Analytics? by Clavis Insight
Chapter 7: Helping Firms Measure Online Performance & Optimize Cross-Channel Growth Capabilities by IRI
Criteo will be participating in a webinar on October 25th at 1PM EST as the consortium together presents a framework for brand success. Registration is available here.