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In order to increase sales in a cost-effective manner, THE ICONIC’s challenge was two-fold — firstly, to acquire new (and relevant) customers, and secondly, to re-engage existing customers after they had made a purchase or navigated away.


Criteo’s advertising platform automatically identified THE ICONIC’s most valuable site visitors, bidding intelligently to show them personalised creative and product recommendations. Using the company’s advanced optimization engine, THE ICONIC was able to quickly reach and re-engage customers with relevant content and bring them back to the site for conversion.


  • +145% increase in monthly revenue
  • -22% reduction in acquisition costs
  • +150% increase in new customers

Increase in monthly revenue


Increase in new customers


Reduction in acquisition costs

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